Gamedev
10.08.2023

Strategic Outsourcing for Success: Gaining a Competitive Edge

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Outsourcing has long been regarded as a viable strategy for companies seeking cost savings and operational efficiencies. However, merely focusing on cost reduction may cause businesses to miss out on the true potential of outsourcing to gain a competitive advantage. To achieve successful outsourcing that drives transformation and aligns with broader strategic goals, companies must adopt a disciplined approach that prioritizes making the right decisions and taking the right steps.

The Evolution of Outsourcing

The evolution of outsourcing has been marked by its remarkable adaptability and expansion across industries. While it originated in the manufacturing sector during the 1970s, the concept quickly demonstrated its potential in driving operational efficiencies and cost savings. As businesses recognized the value it brought, outsourcing began to spread its influence across various functions within organizations, including IT, finance, customer support, and human resources.

In today’s hyper-competitive business landscape, where businesses are continually seeking innovative ways to stay ahead, outsourcing has evolved into a powerful tool for achieving strategic transformational objectives. It is no longer limited to a mere cost-cutting exercise but has emerged as a strategic enabler to unlock growth, access specialized skills, and enhance overall business capabilities. The world’s largest companies now embrace outsourcing not only as a means to streamline processes and reduce overheads but also as a strategic approach to drive innovation, enter new markets, and stay agile in response to rapidly changing market dynamics.

The shift towards using outsourcing for strategic transformation is driven by the need to respond to the demands of an interconnected global economy. Outsourcing enables companies to tap into a vast network of global talent, access cutting-edge technologies, and establish a presence in diverse markets, all while optimizing costs. Moreover, strategic outsourcing empowers organizations to focus on their core competencies and core business areas, allowing them to excel in what they do best.

As a result, outsourcing is no longer viewed as a mere operational tactic but as a crucial component of a company’s overall business strategy. It has become a catalyst for innovation, growth, and enhanced competitiveness, propelling businesses towards new heights of success in an ever-evolving marketplace. With strategic outsourcing at the forefront of their business strategies, companies are better equipped to navigate the challenges of a dynamic business landscape and seize opportunities for growth and success.

The Deloitte Approach

Deloitte, a leading consulting firm, emphasizes five essential dimensions in the outsourcing process that companies must navigate through:

Rightsizing the deal: Evaluating the scope of outsourcing to ensure it aligns with the organization’s goals and requirements.
Building a solid foundation: Establishing a robust framework for the outsourcing partnership, including setting clear expectations and defining roles and responsibilities.
Vendor selection now means something different: Emphasizing the importance of selecting vendors based on their ability to drive transformation and contribute to strategic goals.
Striking the deal: Crafting agreements that foster collaboration and align incentives to ensure a mutually beneficial partnership.
After the deal is signed: Continuously managing and optimizing the outsourcing relationship to drive ongoing value and improvement.

In today’s highly competitive landscape, companies must leverage all available tools to stay ahead. Outsourcing presents a significant opportunity for organizations to gain a competitive edge by streamlining processes, accessing specialized expertise, and focusing on core competencies.

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Survey Findings

According to the Deloitte 2008 Outsourcing report, over 300 business and IT executives representing outsourcing buyers, vendors, and legal firms participated. The survey revealed that a large percentage of companies achieved their financial objectives through outsourcing, with an average ROI of over 25%, signifying its strategic importance.

However, it also highlighted a surprising level of conflict between companies and outsourcers, with many expressing dissatisfaction with the outsourcers’ ability to deliver continuous process and technology improvements.

In conclusion, successful outsourcing is no longer just about cutting costs but rather about unlocking the potential for strategic transformation and gaining a competitive edge. By following a disciplined approach and collaborating with experienced partners like Deloitte, companies can harness the true power of outsourcing to achieve lasting success in an increasingly competitive business landscape.

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11.07.2023

How to Build a Career in Virtual Production

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The tools in virtual production have revolutionized the filmmaking industry, allowing filmmakers to create breathtaking visuals and immersive storytelling. This cutting-edge technology combines real-time computer graphics with traditional filmmaking techniques, bringing together the best of both worlds. However, to make virtual production successful, a skilled and knowledgeable team is crucial.

The Most Demanded Roles in VP

The demand for roles in virtual production has been steadily rising. Some of the most sought-after roles include technical artists, virtual production producers, and engineers. These professionals play key roles in orchestrating the complex processes that bring virtual worlds to life on the big screen.

Technical artists are a unique blend of technical and artistic expertise. They bridge the gap between the artistic vision of the director and the technical implementation in the virtual environment. Understanding the intricacies of lighting, color, and camera angles is vital for technical artists to deliver stunning visuals that seamlessly blend with the live-action elements.

Virtual production producers are essential for keeping everything on track and ensuring the project runs smoothly. They need to understand the technical aspects of virtual production while also possessing strong project management and communication skills. Their ability to stay calm in high-pressure situations is crucial, as virtual production can be an intricate and fast-paced process.

Engineers are the backbone of virtual production, responsible for building and maintaining the necessary infrastructure and tools. They must have a background in both production and Unreal Engine, the software often used for virtual production. Finding engineers with the right skill set can be challenging since this field is relatively new, and many artists are still adapting to the technology.

Virtual production teams often look for individuals with a background in VFX, game development, or software engineering. However, the field is evolving rapidly, and artists with a passion for virtual production can also find their way into the industry. Companies like Epic Games, the creators of Unreal Engine, provide ample opportunities for self-learning and growth.

How to Build Your Career in VP?

While virtual production is an exciting and innovative field, it comes with its share of challenges. The technology is continuously advancing, and artists must keep up with the latest tools and techniques. Proper preparation and planning are crucial to avoid pitfalls and ensure a smooth workflow on set. Additionally, effective communication between different teams, including directors, production designers, and technical artists, is vital to achieve the desired results.

For newcomers to the virtual production industry, education and collaboration are key. Seeking guidance from experienced professionals and joining forums or groups dedicated to virtual production can provide valuable insights and knowledge. Companies and studios should also be open to sharing information and experiences, contributing to the growth of the industry as a whole.

Follow these tips in order ro land the industry and build a successful career:

Embrace continuous learning: Virtual production is a rapidly evolving field, and staying updated with the latest tools, software, and techniques is crucial. Dedicate time to learning new skills, attending workshops, and exploring online resources. Platforms like Unreal Engine offer extensive documentation and tutorials, making it easier to dive into virtual production.
Collaborate and network: Building connections and collaborating with others in the industry can open doors to new opportunities. Attend industry events, join online communities, and engage with professionals who share your passion for virtual production. Networking not only helps you learn from experienced individuals but can also lead to job prospects and collaborations on exciting projects.
Gain hands-on experience: Theory and knowledge are important, but hands-on experience is invaluable. Look for internships, entry-level positions, or volunteer opportunities that allow you to work on real virtual production projects. Practical experience will enhance your skills, give you insights into the workflow, and provide you with a portfolio to showcase your work.
Start small and build your way up: Virtual production can be complex, and taking on ambitious projects right from the start might be overwhelming. Begin with smaller-scale projects to gain confidence and gradually work your way up to more significant productions. This approach allows you to learn from your experiences, refine your skills, and build a solid foundation in virtual production.
Foster interdisciplinary skills: Virtual production involves a fusion of art, technology, and filmmaking. Developing interdisciplinary skills can set you apart in the industry. Familiarize yourself with related areas such as cinematography, VFX, lighting, and production design. Having a well-rounded skill set will make you a valuable asset to virtual production teams.
Embrace adaptability and problem-solving: Virtual production often requires quick thinking and adaptability to overcome challenges that arise during production. Develop problem-solving skills and be open to exploring creative solutions. Adaptability is key as projects can evolve, and you may need to adjust your approach or learn new techniques along the way.
Seek mentorship: Finding a mentor who has experience in virtual production can provide invaluable guidance and support. A mentor can offer insights, answer questions, and help navigate the industry. Look for experienced professionals willing to share their knowledge and offer advice as you grow in your virtual production career.
Stay passionate and persistent: Virtual production can be a demanding field, but maintaining passion and persistence will help you overcome obstacles and succeed in the long run. Stay dedicated to honing your skills, expanding your knowledge, and pushing the boundaries of what’s possible. With perseverance and a genuine love for virtual production, you can achieve your goals and contribute to the growth of the industry.

 

Despite the challenges, the future of virtual production looks promising. With technology advancing rapidly and more professionals embracing the possibilities, virtual production is becoming an integral part of modern filmmaking. As the industry continues to evolve and mature, it will offer even more opportunities for talented individuals to shape the future of visual storytelling.

 

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11.07.2023

Workflow Differences in the Movie vs. Game Development Industry in Virtual Production

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Virtual production (VP) technology has revolutionized content creation across various industries, including movies and game development. It offers new possibilities for creating immersive and realistic environments, bringing together the realms of digital and physical production. However, the workflow differences between the movie and game development industries in utilizing VP technology are worth exploring.

VP in Filmmaking

In the movie industry, virtual production has become an essential tool for filmmakers of all budgets. It allows them to create high-quality content without the need for extensive physical sets and costly post-production processes. One of the key advantages of VP technology is its affordability, even for independent films. By leveraging virtual sets, real-time rendering, and in-camera visual effects, independent filmmakers can achieve stunning results within their limited budgets.

However, implementing VP technology in the movie industry comes with its challenges. One major hurdle is ensuring that the virtual elements seamlessly blend with the real-world settings. This requires expertise in lighting and understanding the specific requirements of filmmaking. Lighting in movies needs to be realistic and believable, unlike in games where it is optimized for artistic purposes. Filmmakers often struggle to achieve the desired level of realism, especially when it comes to shadows, reflections, and other lighting effects.

Another challenge is optimizing heavy content for real-time rendering. Traditional visual effects companies may not be familiar with the technical requirements of real-time rendering, such as frame rates, polygon counts, and draw calls. They need to adapt their workflows and tools to accommodate the demands of VP, ensuring that the content runs smoothly in real-time environments.

Furthermore, flexibility is crucial in VP workflows, as directors often demand quick changes to the virtual environment during production. The ability to make real-time adjustments to lighting, color, and other visual elements is essential. Technical artists and engineers play a vital role in developing the necessary tools and workflows to facilitate these changes seamlessly.

Virtual Production in Gamedev

In the game development industry, the use of VP technology is more inherent. Game developers are familiar with real-time rendering and optimization techniques, making them well-suited to leverage VP tools and workflows. They are adept at working with high-polygon assets, managing frame rates, and optimizing content for different hardware platforms.

However, game developers may face challenges when transitioning to the movie industry’s requirements. They need to adapt their lighting techniques to achieve the level of realism expected in movies. Additionally, the unique demands of on-set filmmaking, such as integrating virtual and physical elements and collaborating with traditional film crews, require a learning curve for game developers entering the movie industry.

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To enable seamless virtual production, various roles and skill sets are in high demand. In the movie industry, finding individuals with a production background and expertise in Unreal Engine, along with a VFX background, can be challenging. Technical artists who understand both the artistic and technical aspects of VP workflows are essential for creating visually stunning and optimized content.

In the game development industry, technical artists play a crucial role in bridging the gap between the technical and artistic requirements of VP. They are responsible for ensuring that the virtual environments are visually appealing, optimized for real-time rendering, and meet the specific demands of each shot or scene.

As the virtual production industry continues to evolve, it is important for newcomers to be aware of the pitfalls and challenges. Pre-production planning and pre-visualization are crucial to success in virtual production workflows. Collaborating with experienced partners and building a team with diverse skill sets can help overcome technical and artistic obstacles.

In conclusion, the workflow differences between the movie and game development industries in utilizing VP technology highlight the unique challenges and opportunities in each domain. The movie industry must adapt lighting techniques and optimize heavy content for real-time rendering, while game developers need to learn the specific requirements of on-set filmmaking. 

 

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04.07.2023

Mastering the Craft: Lessons from Successful Fortnite Game Developers

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Fortnite has taken the gaming world by storm since its launch in 2017. Its popularity has grown exponentially, and it currently boasts more than 350 million players worldwide. It’s not just gamers who are in awe of this game, but also game developers who admire the creative and innovative streak of its developers. In this blog, we will delve into some of the lessons learned from successful Fortnite game developers and how game studios can master their craft and create exciting games.

Continual Innovation

One of the core drivers behind Fortnite’s tremendous success lies in its unwavering commitment to constant innovation. The game developers behind Fortnite understand the importance of keeping the game fresh and exciting, continuously updating it with new elements, features, and seasons. This relentless dedication to innovation serves as a valuable lesson for game studios, highlighting the transformative power that even small changes can have in revitalizing a game and keeping players engaged.

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Fortnite experience page

In an ever-evolving gaming landscape, player expectations are constantly evolving. Gamers crave new experiences and challenges that extend beyond the initial release of a game. By embracing continuous innovation, game studios can meet these evolving demands and deliver a more personalized experience for players. Introducing new gameplay mechanics, introducing novel characters, and incorporating fresh content keep the game dynamic and ensure that players are consistently surprised and engaged.

In an ever-evolving gaming landscape, player expectations are constantly evolving. Gamers crave new experiences and challenges that extend beyond the initial release of a game. By embracing continuous innovation, game studios can meet these evolving demands and deliver a more personalized experience for players. Introducing new gameplay mechanics, introducing novel characters, and incorporating fresh content keep the game dynamic and ensure that players are consistently surprised and engaged.

The Importance of Listening

The success of Fortnite game developers can be attributed, in part, to their unwavering dedication to valuing and listening to their players. Recognizing the importance of player feedback, successful developers actively engage in conversations with their player base, respond to queries and concerns, and consistently strive to implement changes based on those interactions. This commitment to understanding and addressing the needs of players is a critical component in creating a popular and beloved game.

In an ever-evolving gaming landscape, player expectations are constantly evolving. Gamers crave new experiences and challenges that extend beyond the initial release of a game. By embracing continuous innovation, game studios can meet these evolving demands and deliver a more personalized experience for players. Introducing new gameplay mechanics, introducing novel characters, and incorporating fresh content keep the game dynamic and ensure that players are consistently surprised and engaged.

Learning From Your Competitors

Another valuable lesson from successful Fortnite game developers is the importance of learning from competitors. These developers understand that staying aware of the evolving landscape of battle royale games and keeping a close eye on their competitors can lead to valuable insights and opportunities for improvement. By actively observing and analyzing the successes and innovations of other games in the genre, Fortnite developers have been able to implement exciting gameplay elements that have contributed to the game’s continued success.

The practice of learning from competitors involves studying their strategies, mechanics, and features to identify what resonates with players and makes their games stand out. By identifying successful elements in other battle royale games, Fortnite developers have been able to refine and enhance their own gameplay experience. This iterative process of experimentation and adaptation allows Fortnite to stay relevant and continually offer fresh and engaging content to its players.

Staying Open-Minded

Finally, Fortnite game developers have learned to remain open-minded. They are willing to pivot and/or embrace the unexpected changes in the world, which allows them to better adapt to new challenges and opportunities. As a game studio, staying open-minded and embracing new trends and technological advancements is key to creating an enjoyable gaming experience for players.

In conclusion, there is much to be learned from successful Fortnite game developers. Game studios can master their craft by constantly innovating, listening to their players, learning from their competitors, building a community around their games, and remaining open-minded. Ultimately, game development success relies not just on technical skill, but also on interpersonal communication and the capability to adapt to an ever-evolving environment. By mastering the lessons learned from Fortnite’s developers, game studios can increase their chances of creating games with longevity and the potential to be as successful as Fortnite.

 

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-07-04T10:07:01+03:00">04.07.2023</time><time class="updated" datetime="2023-11-01T11:22:42+03:00">01.11.2023</time>Posted inGamedev
04.07.2023

Gaming the Market: Why Brands Should Invest in a Fortnite Experience

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Fortnite has become one of the most significant games in recent years, and the experience it offers is like no other. Millions of players worldwide log in daily to play the game. Fortnite has achieved pop culture status, and its massive following is too significant to be ignored. Brands have begun to notice the audience Fortnite draws and are vying to get involved in the Fortnite experience turning Fortnite into the Metaverse. After UEFN has been introduced, joining Fortnite for brands has become much easier which could not be ignored by companies interested in digital promotion. This blog post explores why the Fortnite experience for brands is an essential part of digital marketing campaigns.

Brand Promotion

Fortnite’s unique ability to engage and captivate a diverse and expansive player base makes it an ideal platform for companies to promote their brands in innovative ways. Through collaborations with Fortnite, companies not only gain access to an extensive user base but also have the opportunity to create special skins, in-game items, and even new maps that integrate seamlessly into the game’s immersive universe.

The impact of these collaborations extends far beyond traditional marketing techniques, as Fortnite’s reach spans across multiple demographics and age groups, including an elusive younger audience that can be challenging to connect with through conventional means. By leveraging the popularity of Fortnite, brands can establish a direct and interactive connection with millions of potential customers, offering a unique and engaging experience that resonates with players on a personal level.

Brand Awareness

Even if a player doesn’t actively participate in specific collaborations, the presence of brands within Fortnite is still pervasive and impactful. In-game advertisements offer an effective avenue for companies to raise brand awareness among Fortnite players. The expansive and immersive nature of the game ensures that these advertisements reach a broad audience, providing companies with extensive brand exposure without the added expense of traditional advertising methods.

Fortnite’s dynamic and ever-evolving virtual world provides a canvas for creative advertising strategies that seamlessly blend into the gameplay experience. From strategically placed billboards and posters within the game’s bustling cityscapes to interactive product placements within virtual environments, companies can effectively integrate their brand messaging into the fabric of Fortnite. This approach not only enhances the overall realism and immersion for players but also generates organic exposure for the featured brands.

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Fortnite experience page

Brand Collaboration

In the rapidly evolving landscape of gaming, players today actively seek out and appreciate branded experiences that enhance their gameplay. Collaborations between Fortnite and various brands provide an avenue for companies to connect with the younger gaming audience by offering all-immersive gameplay experiences that go beyond traditional marketing strategies. These collaborations tap into the power of nostalgia and fandom, creating memorable moments that resonate deeply with players.

One remarkable example of the success of Fortnite collaborations is the partnership with Star Wars. The collaboration brought the beloved characters and iconic elements of the Star Wars saga directly into the Fortnite universe. Players were thrilled to engage in an epic lightsaber battle game feature, wielding the legendary weapons of Jedi and Sith, and they had the opportunity to acquire limited skins that allowed them to embody their favorite characters from the Star Wars franchise.

The response from the Fortnite community to this collaboration was overwhelmingly positive, with players expressing their appreciation for the attention to detail and the seamless integration of the Star Wars universe into the game. The collaboration not only deepened the immersion and enjoyment of the gameplay experience but also fostered a sense of brand loyalty among players. By engaging with a franchise as beloved as Star Wars, Fortnite effectively tapped into the passions and interests of its player base, creating a shared and cherished experience that further solidified their connection with the brand.

Brand Identity

Fortnite presents a unique opportunity for brands to redefine their image and expand their reach by strategically leveraging in-game collaborations. By partnering with Fortnite, brands can tap into the game’s vast and diverse player base to creatively market themselves in an environment that aligns seamlessly with their target demographics and customer personas.

Through these collaborations, brands can craft immersive experiences that not only capture the attention of players but also resonate with their interests and passions. By integrating their brand elements into the fabric of Fortnite’s virtual world, companies can effectively showcase their products or services in a way that feels natural and organic, fostering a deeper connection with players.

One of the key advantages of in-game collaborations is the potential for increased brand recognition and loyalty. By actively engaging with the Fortnite community, brands can establish themselves as more than just a product or service. They become an integral part of the gaming experience, generating positive associations and emotional connections with players.

Cost-Effectiveness

Compared to traditional promotional marketing methods, collaborating with Fortnite offers a highly cost-effective approach to engaging with a vast number of players. Unlike conventional advertising, which often requires substantial investments in media placements and production costs, in-game collaborations provide brands with a more efficient and targeted way to reach their desired audience.

One of the advantages of collaborating with Fortnite is that branding within the game seamlessly integrates into the gameplay experience. This means that players are more receptive and welcoming towards in-game brand presence, as it doesn’t disrupt their immersion or enjoyment of the game. By incorporating branding elements in a way that feels natural and enhances the overall gaming experience, brands can avoid the pitfalls of intrusive or disruptive advertising.

The inherent interactive nature of Fortnite allows brands to connect with players on a deeper level, as they become part of the virtual world players engage with regularly. This heightened engagement fosters positive associations with the brand, enhancing brand recall and recognition. The ability to engage players in an organic and non-intrusive manner creates a more positive and memorable impression, leading to increased brand affinity and loyalty.

Fortnite’s popularity will not slow any time soon, and brands would benefit from the game’s active user base. A Fortnite experience would allow a brand to tap into a vast audience, and easily increase its brand recognition and engagement at a lower cost than traditional promotional methods. Ultimately, collaborating with Fortnite provides brands with an effective marketing tool that benefits both the brand and the game developers. It’s a win-win situation where the audience is satisfied, and the brand reaches its marketing goals.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-07-04T09:10:11+03:00">04.07.2023</time><time class="updated" datetime="2023-10-31T11:15:12+03:00">31.10.2023</time>Posted inGamedev
29.06.2023

The Evolution of Virtual Production: Revolutionizing Content Creation

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Virtual production has emerged as a game-changing technology in the realm of content creation. This innovative approach combines the expertise of both artists and tech professionals to bring about a new era in filmmaking, live events, commercials, documentaries, and beyond. In this roundtable discussion, industry experts shed light on their experiences and the impact of virtual production on the entertainment landscape. Ninel Anderson, CEO of Devoted Studios, hosts the conversation with Joan Webb, formerly a Strategic Brand Marketing Consultant (Media Webb) and VP of Entertainment Marketing & Business Development (Mav12); Dani Bellar Pilukas, the Director of Physical Production at Lux Machina Consulting; and Vitalii Boiko, Founder and CEO at Pixela Labs, a leading virtual production company. 

The Evolution of Virtual Production

Virtual production is not a new concept; it has been evolving for over a century. However, recent advancements in technology have allowed for its widespread adoption and practical implementation. Vitalii Boiko, an industry veteran, explains that virtual production is not just about achieving photorealistic visuals but also about creating virtual backplates and seamlessly integrating them into the production process. The concept of virtual backplates, which dates back to the early days of filmmaking, involves incorporating artificial environments or elements to enhance the overall cinematic experience.

With the emergence of cutting-edge tools and techniques, virtual production has undergone a transformative shift, enabling filmmakers to push the boundaries of creativity and storytelling. Previously, filmmakers relied on physical sets or location scouting to capture the desired atmosphere and surroundings. However, virtual backplates have revolutionized this process by offering an extensive range of possibilities. These digital environments can be created with astonishing detail and precision, allowing filmmakers to transport audiences to fantastical realms, historical periods, or even otherworldly dimensions.

The integration of virtual backplates into the production workflow has not only expanded the scope of storytelling but also brought about significant cost and time savings. Traditionally, constructing elaborate physical sets or traveling to remote locations incurred substantial expenses and logistical challenges. However, with virtual production, filmmakers can now create intricate and immersive environments within the controlled confines of a studio, reducing costs associated with travel, set construction, and on-location shoots.

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The Role of Virtual Production in Indie Filmmaking

Virtual production is no longer limited to high-budget, blockbuster productions. Dani Bellar Pilukas highlights the affordability of virtual production even within indie film budgets. The technology’s scalability and flexibility make it accessible to a broader range of content creators, empowering them to bring their creative visions to life. Indie filmmakers can now harness the power of virtual production to elevate their storytelling and compete with larger productions.

In the past, indie filmmakers often faced limitations due to budget constraints when it came to achieving visually stunning and immersive cinematic experiences. However, with the advent of virtual production, these barriers are being shattered, allowing independent filmmakers to break free from the constraints of their limited resources. Virtual production tools and techniques have become more accessible and affordable, enabling indie filmmakers to create visually captivating films on a smaller budget.

One of the key advantages of virtual production for indie filmmakers is its scalability. Unlike traditional physical production methods, which often require substantial financial investments, virtual production can be tailored to fit the specific needs and budget of each project. Filmmakers can start with basic virtual production setups and gradually expand their capabilities as their projects and budgets grow. This scalability ensures that even indie filmmakers with modest resources can access the benefits of virtual production and enhance the visual quality of their films.

Diverse Applications of Virtual Production

Contrary to popular belief, virtual production extends beyond movies, live events, and commercials. The panel of experts emphasizes the versatility of virtual production in various content creation endeavors. From documentaries to short films and even large-scale broadcasts, virtual production has become an indispensable tool across different sectors of the entertainment industry. The ability to create immersive virtual environments, combined with cost-effective workflows, allows content creators to explore new storytelling possibilities in diverse formats.

Documentary filmmakers, for instance, are embracing virtual production to enhance their storytelling techniques. By integrating virtual backplates and augmented reality elements into their documentaries, they can recreate historical moments or visually represent abstract concepts in a more engaging and impactful way. Virtual production enables them to blend archival footage, interviews, and reenactments seamlessly, creating a richer and more immersive experience for the audience.

In the realm of short films, virtual production provides a cost-effective solution for bringing ambitious visions to life. Independent filmmakers can utilize virtual environments and virtual actors to complement physical sets and performers, expanding their creative possibilities while staying within their budget constraints. The ability to create stunning visual effects and realistic virtual worlds enhances the overall production value of short films, enabling filmmakers to captivate audiences with their unique stories and visual aesthetics.

Virtual production has revolutionized the way content is created, providing artists and filmmakers with powerful tools to bring their visions to life. The collaboration between artists and tech professionals has resulted in a harmonious blend of creativity and technological innovation. With virtual production, the boundaries of what can be achieved in filmmaking, live events, commercials, and other content formats have expanded, empowering creators with endless possibilities. As technology continues to advance, the future of virtual production holds exciting prospects for the entertainment industry as a whole.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-06-29T19:00:33+03:00">29.06.2023</time><time class="updated" datetime="2023-10-31T11:24:52+03:00">31.10.2023</time>Posted inExpert tips
27.06.2023

The Production Puzzle: Piecing Together Effective Management Practices

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Game development is an intricate process that requires a lot of coordination, collaboration, and management. From ideation to release, several people work together to create a successful game. However, with so many stakeholders involved, it can be a challenge to manage resources and stay on schedule. This is where production management comes in. Effective management practices can help game studios streamline their processes, optimize resources, and deliver games on time and within budget. In this blog post, we will explore the production puzzle and how game studios can piece together effective management practices to boost production output.

Understand the scope of your project

Understanding the scope of your game development project is essential for a successful outcome. It involves gaining a comprehensive understanding of the project’s objectives, features, and requirements. By doing so, you can accurately assess the resources needed, establish realistic timelines, and allocate budgets accordingly.

One of the key benefits of understanding the scope is the ability to identify potential roadblocks and challenges early on. This allows you to proactively plan and mitigate risks, ensuring smoother progress throughout the development process. By anticipating potential difficulties, you can allocate additional resources or adjust the project plan to address them effectively.

Breaking down the project tasks into smaller and more manageable components is another advantage of understanding the scope. This approach enables better resource allocation and utilization. By clearly defining individual tasks and their dependencies, you can assign resources based on expertise, optimize workloads, and ensure efficient progress.

Outsource production management

Outsourcing production management has become a popular strategy for game studios, allowing them to concentrate on their core competencies while entrusting the technical aspects to experienced professionals. By leveraging the expertise of outsourcing partners, studios can optimize their resources, streamline operations, and reduce overhead costs. This approach enables them to focus their internal teams on creative game design, development, and marketing, maximizing their efficiency and productivity.

One of the significant advantages of outsourcing production management is access to specialized skills and knowledge. Game development requires a diverse set of technical skills, ranging from programming and artwork to sound design and quality assurance. Outsourcing allows studios to tap into a talent pool of professionals with expertise in specific areas, ensuring that each aspect of the game receives dedicated attention from skilled individuals.

Moreover, outsourcing production management offers flexibility and scalability to game studios. As projects vary in scope and complexity, outsourcing allows studios to scale their operations up or down based on the project’s specific needs. They can easily expand their production capacity for large-scale projects or reduce it during quieter periods, without the need for maintaining a constant in-house workforce. This scalability helps studios to efficiently allocate resources and adapt to changing market demands, resulting in improved cost-effectiveness.

Track and measure productivity

Tracking and measuring productivity is a vital practice for game studios as it provides valuable insights into the progress and effectiveness of their development efforts. By utilizing tools like time-tracking software, productivity metrics, and progress reports, studios can gain a comprehensive understanding of their team’s performance and the project’s overall trajectory.

Implementing time-tracking software allows studios to monitor how much time is allocated to specific tasks and activities. This data helps identify potential bottlenecks or inefficiencies in the development process. It enables studios to analyze where time is being spent, whether it’s on essential tasks or non-essential activities, and make informed decisions to optimize resource allocation and workflow management.

Productivity metrics provide quantifiable measurements of team performance and output. These metrics can include key performance indicators (KPIs) such as lines of code written, assets created, bugs fixed, or milestones achieved. By tracking these metrics over time, game studios can assess productivity trends, set performance benchmarks, and identify areas of improvement. This data-driven approach enables studios to make data-backed decisions and allocate resources more effectively.

Implement agile methodologies

One of the key advantages of Agile methodologies is their iterative nature. Instead of following a linear and rigid plan, Agile embraces continuous improvement through frequent iterations. 

Cross-functional teams work together in short, time-boxed iterations known as sprints, where they collaborate to deliver incremental updates to the game. This iterative process allows for early and regular feedback, ensuring that the game aligns with the vision and requirements set by stakeholders. This feedback loop enhances the overall quality of the game and minimizes the risk of costly mistakes or misalignment.

Agile methodologies also emphasize the importance of cross-functional teams. These teams consist of professionals from various disciplines, such as game design, programming, art, and quality assurance. By bringing together individuals with diverse skills and perspectives, Agile encourages effective communication, knowledge sharing, and collective problem-solving. This collaborative environment fosters creativity, innovation, and a sense of ownership among team members, ultimately leading to higher productivity and better outcomes.

Scrum, Kanban, and Lean are three popular Agile methodologies commonly utilized in game development. Scrum provides a framework that divides work into manageable iterations, with clear roles, ceremonies, and artifacts to facilitate effective teamwork. Kanban, on the other hand, focuses on visualizing the workflow and limiting work in progress, allowing teams to optimize their processes and respond to changing priorities. Lean methodology aims to eliminate waste and maximize value by continuously improving processes and delivering value to customers quickly.

Encourage communication and collaboration

Communication and collaboration are vital for effective management practices. Encourage open and transparent communication channels, regular team meetings, and feedback sessions. 

Additionally, use collaboration tools such as project management software, instant messaging, and video conferencing to facilitate remote collaboration. By doing this, game studios can ensure that all stakeholders are on the same page, and the project stays aligned with the goals.

Game development is a complex process that requires a lot of planning, execution, and management. By piecing together effective management practices, game studios can optimize resources, boost productivity, and deliver games on time and within budget. Whether it’s understanding the project’s scope, outsourcing production management, tracking and measuring productivity, implementing Agile methodologies, or encouraging communication and collaboration, every piece of the production puzzle matters. By prioritizing effective management practices, game studios can create games that delight players and stand out in a crowded market.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-06-27T11:29:56+03:00">27.06.2023</time><time class="updated" datetime="2023-08-11T11:26:49+03:00">11.08.2023</time>Posted inGamedev
27.06.2023

Navigating the Bus-Boom Cycle: Insights from GDC 2023

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The Game Developers Conference (GDC) 2023 kicked off with an impressive turnout, signaling a return to pre-pandemic levels of attendance. This resurgence highlights the industry’s resilience and sets the stage for a day filled with valuable insights and data. As we delve into the current state of the gaming industry, it’s crucial to understand the values that drive success. With a focus on longevity, opportunity, and enjoying the game, let’s explore key trends and actionable insights to propel your business forward.

Macroeconomics and the Bus-Boom Cycle:

Macroeconomics indeed plays a pivotal role in shaping the gaming industry. The bus-boom cycle, which encompasses periods of growth and subsequent decline, has significant implications for businesses operating in this sector. Understanding this cycle is crucial for companies seeking stability and long-term success.

During economic downturns, when the overall economy experiences a slowdown, gaming companies often face challenges. Consumer spending tends to decrease, and the availability of capital becomes limited. In such times, companies in the gaming industry typically shift their focus to defending their profit margins, finding new revenue streams, and making their operations more efficient and profitable.

One of the effects of economic downturns is the increased cost of money. Financing options may become more expensive and difficult to obtain, increasing the emphasis on generating internal funds. As a result, gaming companies may need to prioritize investments that are more likely to provide steady revenue and profitability in the short term.

Historical Patterns and Technological Shifts

Throughout history, major technological advancements have coincided with the bus-boom cycles, revolutionizing the gaming industry in significantly. The introduction of personal computers, the internet, and smartphones, among other innovations, has transformed the landscape of gaming, expanding the player base and opening up new market opportunities.

The advent of personal computers brought gaming experiences to a wider audience. In the early days, PC gaming was primarily enjoyed by enthusiasts and hobbyists, but as technology advanced and prices became more affordable, PCs became accessible to a broader range of consumers. This expansion of the player base fueled the growth of the gaming industry and created a larger market for developers and publishers to cater to.

The internet was a game-changer for the gaming industry, enabling multiplayer experiences and online connectivity. With the rise of high-speed internet access, players could connect with each other from different locations and engage in multiplayer gaming, cooperative gameplay, and competitive eSports. Online distribution platforms also emerged, allowing developers to directly reach consumers and distribute games digitally, bypassing traditional retail channels. This shift democratized game distribution and empowered independent developers to release their games to a global audience.

The proliferation of smartphones and mobile devices further accelerated the growth of the gaming industry. With the advent of powerful smartphones, gaming became more portable and accessible than ever before. Mobile gaming attracted a new segment of casual gamers, expanding the player base even further. The availability of app stores and the rise of free-to-play games with in-app purchases introduced new revenue models and monetization strategies for developers.

Importantly, these technological advancements did not replace previous gaming platforms but instead built upon them, fostering continuous growth and engagement. While consoles, PCs, and mobile devices coexist, they cater to different segments of the market, offering unique gaming experiences. This diversity of platforms and technologies has contributed to the resilience and expansion of the gaming industry as a whole.

Moreover, technological advancements continue to shape the gaming industry. Virtual reality (VR) and augmented reality (AR) technologies are gaining traction, offering immersive and interactive gaming experiences. Cloud gaming, powered by advancements in streaming technology, allows players to access games instantly and play them across various devices without the need for high-end hardware. These emerging technologies have the potential to reshape the industry once again and drive future growth.

Insights for the Current Era:

As we find ourselves in the early 2020s, amid concerns of a potential recession and fluctuating interest rates, the gaming industry remains resilient. To navigate the current landscape successfully, businesses must adapt their practices and capitalize on emerging trends. Here are a few key insights to consider:

1. Defend Your Margins: During busy periods, prioritize protecting your margins by reducing unnecessary costs and optimizing resources. Consider incremental ways to generate revenue and explore untapped opportunities.

2. Shift Business Models: Embrace new business models that align with disruptive technologies. Be proactive in identifying emerging trends and tailor your strategies accordingly, ensuring your company remains relevant and agile.

3. Access to Capital: Understand the investment thesis of potential partners or collaborators. Seek partnerships with companies that have pursued profitable growth, as they are more likely to weather economic downturns and provide stability.

4. Embrace Innovation: Bus periods serve as a catalyst for innovation. Embrace this opportunity to explore new ideas, products, and services that can help your business thrive. Focus on creating value for your target audience by leveraging technology and consumer trends.

The gaming industry has experienced various bus-boom cycles throughout history, each accompanied by technological advancements and new market opportunities. By understanding the macroeconomic landscape, recognizing the historical patterns, and leveraging the insights presented at GDC 2023, businesses can navigate the current era successfully. Embrace innovation, adapt your business models, and maintain a focus on defending margins and capitalizing on emerging trends. As the industry evolves, so must your strategies to ensure longevity, seize opportunities, and above all, enjoy the game.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-06-27T11:27:38+03:00">27.06.2023</time><time class="updated" datetime="2023-08-11T11:27:07+03:00">11.08.2023</time>Posted inGamedev
27.06.2023

Overcoming Development Challenges: How Outsourcing Game Development Solves Complex Problems

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Game development can be complex and challenging, from designing the gameplay mechanics to developing high-quality graphics and sound. Game studios often face many challenges that can affect the quality of their work and ultimately impact their bottom line. These challenges can include a shortage of skilled talent, a lack of resources, or tight timeframes to meet project deadlines. However, outsourcing game development can help studios overcome these challenges and ultimately deliver better games. In this post, we’ll explore how outsourcing game development can help solve complex problems in game development.

Access to a Larger Talent Pool

One of the main benefits of gamedev services outsourcing is access to a larger talent pool of game developers. This can help game studios overcome a shortage of skilled talent and technical expertise in specific areas. Outsourcing game development can also provide access to experienced developers who have worked on similar projects and have a deep understanding of game development platforms. By working with these developers, game studios can leverage their expertise to deliver high-quality games that meet or exceed their expectations.

 

Lower Costs

Outsourcing game development can also help game studios lower their development costs. This is because it allows them to reduce the overhead expenses associated with hiring full-time employees. Outsourcing game development also enables studios to access cost-effective labor markets and take advantage of economies of scale. In addition, outsourcing game development can enable game studios to reduce their project timelines, which can further reduce development costs.

Flexibility and Scalability

External game development provides game studios with greater flexibility and scalability when it comes to their development projects. Game studios can scale up or down their development teams based on the size and scope of their projects. This flexibility can help game studios meet tight deadlines and deliver high-quality games that meet or exceed the expectations of their audiences. In addition, outsourcing game development enables game studios to focus on their core competencies, such as game design and gameplay mechanics, while leaving technical tasks to the outsourced development team.

Focus on Innovation

This service can also enable game studios to focus on innovation and game design rather than technical development tasks. By partnering with an outsourced development team, studios can reduce the burden of technical development tasks and focus on bringing new ideas to the table. This can help game studios differentiate themselves from their competitors and create more innovative and engaging games for their audiences. Additionally, outsourcing game development can free up time and resources that can be invested in developing new gaming concepts and technologies.

Improved Game Quality

Outsourcing game development enables game studios to improve the quality of their games by using the expertise of experienced developers who have a deep understanding of game development platforms and technologies. By partnering with an outsourced development team, game studios can access a variety of expertise and resources that can help them deliver games that meet or exceed the expectations of their audiences. In addition, outsourcing game development can help studios reduce development timelines and costs, which can further improve the quality of their games.

Game studios can now overcome a range of challenges, including a shortage of skilled talent, a lack of resources, and tight project deadlines. Outsourcing game development can provide a larger talent pool, lower development costs, greater flexibility, and scalability, and enable game studios to focus on innovation. By leveraging the expertise of experienced developers, game studios can deliver high-quality games that meet and exceed their audiences’ expectations. In conclusion, it is an effective way for game studios to overcome complex problems and create high-quality games that stand out in today’s increasingly competitive gaming market.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-06-27T11:11:12+03:00">27.06.2023</time><time class="updated" datetime="2023-08-11T11:30:15+03:00">11.08.2023</time>Posted inGamedev
27.06.2023

Game Development on Demand: Creating a Dream Team through Outsourcing

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Game development is a complex but fulfilling process that involves a team of professionals who bring their expertise and creativity to create captivating games. However, not all game studios have the resources or time to create an in-house team of game developers who can translate their vision into reality. This is where outsourcing comes in – the cost-effective way to access skilled talent and expertise on-demand. In this blog post, we will discuss the benefits of outsourcing game development and how to build a dream team of game developers USA by outsourcing.

Expertise on Demand

Outsourcing game development offers numerous advantages, allowing you to tap into a wide range of expertise for various aspects of your project. By outsourcing specific tasks such as character modeling, game design, level design, user interface design, and game testing, you gain access to a dedicated team of professionals who can bring their specialized skills and knowledge to your game.

One of the primary benefits of outsourcing is the ability to assemble a team of experts without the need to hire or manage them in-house. This saves you the hassle of recruiting, onboarding, and training individuals for each specific role. Instead, you can rely on the outsourcing company to provide a pre-vetted and experienced team that is well-versed in their respective fields.

Outsourcing also allows you to leverage the expertise of professionals who have worked on numerous game development projects. These individuals bring a wealth of industry knowledge, best practices, and creative insights that can greatly enhance the quality and success of your game. By collaborating with experienced game developers, you can tap into their collective wisdom and benefit from their past successes and lessons learned.

Cost-Effective

Cost-effectiveness is a key advantage of outsourcing game development. When compared to establishing an in-house game development team, outsourcing can help mitigate several significant costs.

1. Reduced Overhead Costs: By outsourcing, you eliminate the need for office space, equipment, utilities, and other associated overhead expenses. The outsourcing company is responsible for providing its own infrastructure, which can result in substantial cost savings for your project.

2. Elimination of Recruitment Costs: Recruiting and hiring game development professionals can be a time-consuming and expensive process. It involves advertising, reviewing resumes, conducting interviews, and making hiring decisions. Outsourcing allows you to bypass these costs entirely since the outsourcing company takes care of assembling the necessary team for your project.

3. Flexible Payment Options: Outsourcing game development provides flexibility in terms of payment options. You can negotiate pricing structures that align with your budget and project requirements. Whether it’s a fixed price for specific tasks or a flexible hourly rate, outsourcing allows you to tailor the payment model to suit your financial capabilities.

4. Cost Predictability: Outsourcing game development provides better cost predictability since you can establish a clear budget upfront. With an in-house team, unexpected costs may arise due to equipment failures, additional software licenses, or unforeseen project requirements. Outsourcing agreements typically outline the scope of work and associated costs, ensuring transparency and minimizing the risk of unexpected expenses.

 

Flexibility and Scalability

Outsourcing game development provides the flexibility to scale your team as your project evolves. During different phases of game development, such as pre-production, production, or post-production, you may require varying levels of resources. With outsourcing, you can easily adjust the team size by adding or reducing the number of game developers, designers, or testers based on your specific needs. This scalability allows you to efficiently allocate resources and adapt to changing project requirements without the complexities of hiring or laying off in-house staff.

Outsourcing enables you to assemble a team specifically tailored to each project. Once a project is complete, you have the option to disband the team or reconfigure it for the next project. This flexibility allows you to optimize your team composition and expertise for each unique game development endeavor. Whether it’s a small indie project or a large-scale production, outsourcing provides the freedom to select the right team for the task at hand.

Outsourcing game development is not limited by geographical boundaries. You can collaborate with talent from around the world, allowing you to tap into a global pool of skilled professionals. This geographical flexibility grants you access to diverse perspectives, cultural insights, and varied design sensibilities, enriching the creative process and enhancing the overall quality of your game.

Another aspect of flexibility in outsourcing is the ability to mitigate risks. Game development projects can be complex, and there is always the possibility of unexpected challenges or delays. By outsourcing, you can allocate tasks to multiple teams or distribute the workload among different outsourcing partners. This reduces the risk of relying solely on an in-house team and diversifies the expertise and resources available to address any project setbacks effectively.

In conclusion, outsourcing game development is a cost-effective, flexible, and scalable way to access skilled talent and expertise on demand. By building a dream team of game developers USA or from other countries, you can bring your vision to reality and create captivating games that will take the gaming world by storm. With the benefits of outsourcing game development, it’s time to take your game development to the next level and outsource your game development needs.

 

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-06-27T11:06:27+03:00">27.06.2023</time><time class="updated" datetime="2023-08-11T11:30:36+03:00">11.08.2023</time>Posted inGamedev

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