In the fast-paced world of game and software development, the concept of external development has gained significant traction. Companies increasingly turn to external partners to handle various aspects of their projects, from art and design to coding and testing. While the idea of outsourcing tasks externally may seem like a straightforward solution, the reality is that successful external development requires a careful balance of coordination, communication, and strategy.
The Allure and Challenges of External Development
External development offer a promising array of benefits, including access to specialized talent, reduced workload for in-house teams, and increased efficiency. However, it’s essential to recognize that coordinating external resources comes with its own set of challenges. Unlike internal teams that share a physical workspace and often a time zone, external partners can be spread across different geographical locations and time zones.
As Tuan Ngo, a seasoned expert in game development who has worked with renowned companies like Amazon and Konami, points out, “Coordinating sounds easy internally, but externally it’s tough.” The logistical hurdles of finding the right talent, ensuring effective communication, and aligning project goals can be overwhelming. To succeed in external development, one must overcome these challenges with careful planning and strategic execution.
Keys to Successful External Development
Tuan Ngo emphasizes several critical strategies for making external development a successful endeavor:
Effective Communication and Documentation: Clear communication is paramount when working with external partners. Establishing communication channels and providing comprehensive documentation ensures that both parties are on the same page. Ngo emphasizes that having a dedicated producer who can bridge communication gaps is essential. Documentation, such as well-structured briefs, guidelines, and templates, streamlines the process and reduces misunderstandings.
Selecting the Right Partner: Ngo’s insights on partner selection delve into the strategic nuances of forming successful external partnerships. His suggestion to tap into your network reveals a thoughtful approach to leverage pre-existing professional relationships. Collaborating with individuals you’ve previously worked with not only expedites project timelines but also brings a level of familiarity and trust to the table, crucial for establishing effective communication and understanding.
Furthermore, Ngo’s advice of seeking partners who are well-versed in your specific industry makes perfect sense in today’s competitive business landscape. Collaborators with domain expertise comprehend the challenges and trends inherent to your field, contributing to more targeted and impactful contributions. They are more likely to grasp the intricacies of your project swiftly and offer tailored solutions that align with your objectives.
Managing Expectations: Setting clear expectations is not just a best practice; it’s the cornerstone of a successful collaboration. When both the client and the external partner are on the same page from the outset, the entire project is set up for smoother execution and reduced misunderstandings. Ngo’s emphasis on a well-defined brief, encompassing not only the project’s overarching goals but also the nitty-gritty details like quality benchmarks and references, is paramount. It creates a comprehensive roadmap that guides the collaborative efforts toward a unified vision.
Nevertheless, Ngo also astutely recognizes the pragmatic side of project management. In the real world, deadlines can sometimes exert immense pressure, necessitating a balanced approach to expectation-setting. Flexibility becomes crucial, and the ability to adapt and refine expectations while keeping the core objectives intact becomes a valuable skill. By making pragmatic adjustments without compromising on the project’s essence, the collaboration can stay nimble without sacrificing quality or vision.
Embrace a Learning Curve: Embarking on collaborations with new external partners is akin to embarking on a journey of mutual discovery. It’s a period where understanding and synchronization need to develop organically. Ngo’s counsel to be patient during this phase is incredibly apt. Allowing the partner sufficient time to immerse themselves in your requirements and preferences can lead to more harmonious outcomes down the line.
Ngo’s emphasis on conducting test projects stands as a testament to his pragmatic approach. These initial trials provide a platform to gauge the partner’s performance, adherence to timelines, and alignment with your quality benchmarks. They serve as a litmus test to determine if the partnership holds the potential to thrive in the long term. By treating these test projects as a collaborative learning experience, you can fine-tune the partnership and address any issues that arise before committing to more extensive projects.
Fail Fast and Iterate: Ngo’s emphasis on the concept of “failing fast” speaks volumes about his commitment to continuous improvement and innovation. In today’s dynamic business landscape, the ability to recognize and address shortcomings swiftly can make all the difference. By encouraging open communication and a willingness to acknowledge when something isn’t working optimally, Ngo promotes a culture of adaptability.
This principle is especially relevant when it comes to collaborations between clients and external partners. The sooner any challenges or gaps in expectations are identified, the sooner they can be rectified. This not only prevents issues from snowballing into larger complications but also fosters an environment of trust and transparency. Clients appreciate partners who are proactive and responsive, and external partners value clients who provide clear and timely feedback.
Respect Cultural Differences: Navigating collaborations with partners from diverse cultural backgrounds demands a heightened level of awareness and empathy. The potential for misinterpretations arising from linguistic nuances, varying work etiquettes, and contrasting communication styles cannot be overlooked. To counter these challenges effectively, fostering open dialogues and cultivating genuine connections becomes paramount.
Ngo’s recognition of the significance of cross-cultural collaboration underscores his astute approach to partnership dynamics. By encouraging open conversations, he not only bridges potential gaps but also creates an environment where each partner’s uniqueness is celebrated rather than overshadowed. This approach not only aids in smoothening the rough edges that might emerge but also paves the way for innovation through the integration of diverse perspectives.
Focus on Quality: Consistency in delivering exceptional quality not only meets immediate project requirements but also lays the foundation for enduring partnerships. Going above and beyond to ensure that your work consistently meets or surpasses the set expectations showcases your commitment to excellence. This commitment, in turn, contributes to building a reputation as a dependable and trustworthy collaborator.
Ngo’s emphasis on maintaining high standards resonates deeply in this context. By striving for quality at every juncture of a collaboration, you establish a precedent that instills confidence in your partners. This level of dedication can lead to the development of strong and lasting relationships that extend beyond individual projects.
External development offers a powerful solution for companies looking to enhance their capabilities and streamline their processes. However, success requires a combination of effective communication, clear documentation, strategic collaboration, and a willingness to adapt and learn. Tuan Ngo’s insights highlight that while external development may come with challenges, a well-executed approach can transform you into a superstar of external development, delivering exceptional results for your projects and clients.
Noah Kadner, a distinguished guest on the Devoted Speakeasy podcast, is an expert in the field of virtual production. As a virtual production editor for American Cinematographer Magazine, he brings a wealth of knowledge and experience to the conversation. With a passion for combining movies and video games, Noah has been at the forefront of exploring the intersection of these two mediums. As a writer, editor, and co-founder of a consulting company focused on virtual production, he has contributed numerous articles and insights to the industry. With his deep understanding of the subject matter, Noah provides valuable perspectives on the current state and future of virtual production.




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Sam: Games are interesting because they are unlike films, TV shows, and a lot of other things that we’ve seen. With games you don’t have to make your best piece of content the day you release it, in fact, you almost never will. It is very special because in gaming you have an opportunity to refine, rework, iterate on, and really build the content experience which is going to be forever changing, particularly in the games that we are especially interested in. Games are being operated on and built over time, that’s why you just want to make sure that you’ve got the people that have the creative vision and edge, and experience to create and develop a game, but also ship a game, market it from its release through its lifecycle, build a community, and so on. Those are the things that are not available in other forms of content and are really unique. So we pay a lot of attention to that; we constantly remind ourselves that our specific creative preferences may or may not be determinative.
Rhys: I believe that a good founder is always making the relationships and connections for the future, they are always having conversations, but they don’t necessarily go out and hardcore pitch to raise the next round until they figured out a kind of timeline. You don’t want to be out of money when you raise successfully your next round either; you want to have a little bit of cushion and you know it is probably a six-months process at least. So you just kind of do the backward maths, that’s what I’ve seen from the guys I work with.
I believe that now is the best time to be in the game art industry. It’s a huge industry with lots of technical abilities, game software, and instantly growing popularity. We have PCs and mobile gaming, consoles, and on top of it, the Internet is different from 25 – 30 years ago. There’re so many online resources: free engines, 2D and 3D software, as well as every type of learning resource you can imagine. When years ago you had to save tens of thousands of dollars to go to college and get a degree to secure a job, now everything that matters in the gaming industry is your portfolio.