Gamedev
27.01.2023

Don’t Get Left Behind, Outsource Your Game Art

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Outsourcing your game art is a great way to save time and money while increasing the quality of your product. When done right, you can get the most out of your outsourcing investment. Here are some tips for getting the most from your outsourcing to ensure you don’t get behind in the ever-changing world of game art.

Are you looking for a reliable and creative partner for game development?
Look no further than Devoted Studios! We can be your co-dev or full-dev partners and help you with everything from developing a new game engine to customizing existing code. Get started on your perfect game today with Devoted Studios!
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Set Clear Goals and Expections

Before you even begin to look for an outsourcing partner, it’s important to have a clear understanding of what you need from them.  The first step in setting clear goals and expectations is to define your goals clearly. What do you want out of this relationship? What are the deliverables? When do you need them? Being as specific as possible about your goals will ensure that everyone involved knows what is expected of them. Not only will this help reduce misunderstandings, but it will also make it easier for both parties to plan accordingly. 

It’s essential to set realistic expectations when it comes to outsourcing work. If you expect your partner to complete tasks that are beyond their capabilities or timeline, then there’s a good chance that things won’t go as planned. Remember, no one likes surprises so make sure to have an honest discussion with your partner about what they can realistically provide in terms of timeline and quality before signing any contract.

 

Do your Research

Choosing an outsourcing partner is no small task – there are many factors that must be taken into consideration before making a decision. In order to cope with this task effectively, do the following steps.

1) Start With A List of Questions

Before you even begin researching potential partners, come up with a list of questions that will help you gauge who is the best fit for your project. What experience do they have in developing games? What kind of team size do they have? Have they ever worked on projects similar to yours? Do they have any reviews or testimonials from past clients? Can their team meet the timeline and budget of your project? Then, when it comes time to interview potential partners, use this list as a guide. 

2) Check Out Their Portfolio

A good portfolio should give you an idea of what kind of work they produce and how experienced they are working on game development projects. Look out for any red flags—games that look unfinished or lack polish—as this could be a sign that their team isn’t as experienced as they claim. Also, pay attention to any awards or recognition their portfolio might have received; these can be indications that the team has real talent and skill in producing quality games. 

3) Ask For References

If possible, ask potential outsourcing partners for references from past clients so you can get a better sense of what it’s like to work with them. These references should provide valuable insights into things like communication style, professionalism, reliability, etc., which can help you decide whether or not the team is right for your project. If possible, also try to talk directly to developers who have worked with them in the past; this will give you first-hand knowledge about what it’s like working with them on an individual level

 

Create an Outsourcing Strategy

Communication is key when it comes to managing any kind of relationship—especially one involving outsourcing game art projects. Establishing good communication between you and your third-party contractor will help ensure that there are no misunderstandings or miscommunications during the process. It is also important to keep regular contact with your contractor throughout the project so that any issues are addressed promptly and productively.  

When you’re working with a third-party contractor, it’s crucial to identify potential pitfalls before they occur. This means taking steps such as evaluating their skillset prior to hiring them and ensuring that all contracts are watertight before signing off on them. Additionally, it’s a good idea to have a contingency plan in place for unforeseen circumstances such as delays or cost overruns. 

Stay involved in the project throughout its entirety, from start to finish. Set up regular check-ins with your provider so that you can monitor progress and provide feedback as needed. Make sure that any changes or adjustments are communicated clearly so that everyone is on the same page going forward. If possible, try to be as hands-on as possible; this will help ensure that everything goes as smoothly as possible and that you get exactly what you want from your investment in outsourced game art.

Outsourcing game art can be an excellent way to save time and money while increasing quality at the same time—but only if it’s done correctly! By setting clear goals and expectations upfront, choosing your provider carefully, and staying involved throughout the process, you can ensure that you get maximum value out of your investment in outsourced game art without leaving anything on the table. Make sure not to get left behind by following these tips for getting more out of your outsource game art investments!

 

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13.01.2023

CASE 05. Co-Development for Kid A Mnesia Exhibition

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Devoted Studios role: Level Art, Engineering, Tech Art, Concept Art
Tech Details: Unreal, PC, Consoles

About the Game

KID A MNESIA is not your typical art exhibition. It’s a feverish dreamscape, an ethereal space built from the art, creatures, words, and recordings of Radiohead’s Kid A and Amnesiac albums, which were released over 20 years ago.

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The artwork and writing of Stanley Donwood and Thom Yorke, which accompanied the music of Radiohead’s Kid A and Amnesiac, have been brought back to life in a hidden building deep in the forest. The exhibit stretches the very definition of what an exhibition can be.


Project

We collaborated with [namethemachine] x Arbitrarily Good Productions on this project to design environment for this project. We created levels, 3D props, lightning and optimization paths. 


Outcomes

The critically acclaimed album “Kid A Mnesia” from Metacritic has achieved universal acclaim with an exceptional score of 97 out of 100.  It received positive reviews in the Verge, NME, and other recognized media.

The New Yorker included KID A MNESIA: Exhibition to its list of the best video games of 2021.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-01-13T22:05:39+03:00">13.01.2023</time><time class="updated" datetime="2023-08-10T16:36:59+03:00">10.08.2023</time>Posted inCollaborations
13.01.2023

6 Top Art Platforms That Banned AI-Generated Art

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Yes, there has been controversy everywhere surrounding AI-generated art due to concerns about creativity, originality, copyright, and the impact on the art market. But regardless of the controversy, artificial intelligence (AI) is becoming more common in the field of art, creating everything from paintings to music and other types of creative works.

How does AI work? AI works by using data and algorithms that can be trained on large collections of existing artworks. By analyzing these datasets, AI learns the patterns, styles, and content of the artworks. Then, it uses this knowledge to generate new pieces that mimic and copy the style or content of the originals.

While some people are excited about AI art, many artists are not thrilled. They believe AI art misses the human touch and creativity that make art special.

What Is an AI scraper?

A “scraper” is a tool or bot used to automatically extract data from websites. “Scraping” refers to this process of data extraction, often used for purposes such as training AI models.

And How Do Game Artists Suffer From Scraping?

Game artists suffer from scraping when bots automatically extract and copy images or content from their online portfolios without permission. While the people who do not have the time or skill to be artists benefit from this because AI – through scraping – allows even non-artists to describe what they want and get amazing, high-quality results.

Where in reality, making beautiful and eye-catching art takes a lot of skill, effort, and time to practice. And of course, artists who have their work stolen have every right to feel upset.

One Artstation artist, who wished to remain anonymous, explained their concerns about AI in the art world, “As an artist, I rely on my own creativity, vision, and skills to create my art. AI-generated art takes all of that away, and instead relies on algorithms and data to produce something that is soulless and lacking in genuine emotion or meaning.” 

“It’s not real art, and it’s not fair to the artists who have dedicated their lives to honing their craft,” they continued.

So in order to safeguard intellectual property, platforms hosting artist portfolios should implement measures to reduce scraper actions.

Will AI Replace Artists?

To be honest, no. Although it may seem like it is replacing artists and their work, the truth is that it is highly unlikely that AI will replace humans entirely. Here’s why:

  • AI Does Not Have Human Capability: While AI can be trained to generate art in a certain style or using specific prompts, it lacks the ability to create truly original or emotionally impactful art pieces the way a human artist can. Additionally, many people value the unique perspective and personal touch that a human artist brings to their work.
  • AI Is Lacking of Emotions: Another reason is that art is a form of self-expression and is often used as a way for people to communicate their emotions and experiences. Even with the most advanced AI technology, it may not be possible for a machine to fully understand or convey the complexity and depth of human emotions in the same way as a human artist.

Art is also seen as a cultural product, having a social and cultural context. AI can replicate forms, but it would have a hard time to understand the nuances that come from the human experience and culture.

Many people view art as a form of craft, requiring skill and practice to master. While AI can be programmed to generate art, it may not have the same level of skill and technique that a human artist who has dedicated years to honing their art skill would possess.

AI art however, can help artists generate ideas and provide inspiration. Creative blockages can often hinder an artist’s progress, but AI algorithms can analyze vast amounts of data, such as images, texts, and music, to generate new concepts and spark fresh ideas. But, AI should not be used to create art from scratch.

What Are Some Alternative Platforms That Don’t Support AI-Generated Content?

However, as the debate over AI-generated art continues, it is important to consider the concerns of those who are against its use and to make sure that the work of human artists is valued and protected. Therefore some artists started looking for alternative platforms to showcase their artworks. 

And if you are one of them, who are looking for places that don’t allow AI art, here are some platforms just for you. These sites value human creativity and keep AI art out.

Devoted CG

Devoted CG is a platform where game companies and game artists connect to collaborate on exciting projects. Our goal is to facilitate connections and partnerships for creating video games, entertainment, virtual production, and AR/VR experiences.

We protect artists from AI in several ways.

1) We utilize Cloudflare, a web infrastructure and security service, to enhance website performance and protect the intellectual property of the digital art portfolios hosted on our platform.
Cloudflare helps keep our website running smoothly and safely by blocking unauthorized bots trying to steal data, this will make sure that AI companies cannot misuse your work.  

2) Devoted CG does not use the portfolios to train AI models. We also do not allow third-party companies to use our users’ data for training AI.

Here are some cool brand-new features on Devoted CG that you are sure to love:

  • Easy Portfolio Import: With just two clicks, you can import your portfolio from ArtStation.
  • Optimized Profile Setup: Fill in your profile with styles, tags, software used, and your daily & hourly rates. This ensures you receive only relevant requests from potential clients.
  • One-Time NDA Signing: There is no need to sign an NDA with every client — just do it once and you’re covered.
  • Share Your Portfolio: Once your portfolio is reviewed by Devoted’s in-house Art Directors, you’ll have the opportunity to share it on social media or include it in your CV, showcasing your work to the world!

Artgram

Artgram is a platform for artists who want to make sure their work is showcased in a space free from AI-generated content. Artgram has a system that automatically detects and blocks AI-generated artwork. And they clearly state, “We do not allow any AI-generated content.”

This means artists can confidently share their artworks, knowing they are in a community that values and protects human-made creativity. You can focus on your own creativity without worrying about AI art mixing with your work.

Newgrounds

As one of the biggest and oldest communities of artists, game developers, musicians, voice actors, and writers, Newgrounds is another platform that takes a strong stand against AI-generated art, and they made it clear under their guidelines – AI images are banned from their platform – which says, “AI-generated art is not allowed in the Art Portal.”

This makes Newgrounds a trusted place for artists to share their work and engage with a community that values originality. You can participate in the community, share your creations, and know that all the art you see is made by real, human artists, just like you.

Furaffinity

Furaffinity has a strict policy that does not allow content made using AI, machine learning, or similar generators. This includes not only images but also derivative works like stories, audio, and backgrounds.

This policy explicitly says that, “Content made using AI, machine learning, or similar generators is not allowed, including derivative works created from it (e.g. stories, audio, backgrounds, paint-overs, using one’s own content to generate new content).” Meaning, this will guarantee that all content on Furaffinity is authentically human-made. 

Artists can share their work without worrying about AI-generated content overshadowing their artworks. It is a great space for those who want to keep the focus on human creativity and originality.

Artfol

Artfol is another excellent platform for artists wanting to avoid AI-generated content. Artfol’s policy is simple, “Any content created entirely or partially using AI generative models (such as AI models using the LAION dataset) will be removed from Artfol.”

This means that any art created with the help of AI models won’t be allowed on the site. Artists can share their work in a safe and genuine environment. In addition to their no AI art, they also have a community where artists can connect and grow together. 

Cara.app

Cara.app is another platform that strictly prohibits AI-generated art. This means every piece of art you see on Cara.app is made by a real person, not AI. To make sure of this, Cara.app uses an AI detector that can automatically filter and reject AI-generated images from portfolios.

This platform is dedicated to keeping art real and authentic, which makes it a special place for artists. You will not have to worry about AI-generated pieces overshadowing your work. Cara.app ensures that all artists have a fair chance to shine and that creativity and originality are always valued.

Besides its strong stance on AI art, Cara.app offers lots of tools and resources to help artists grow and connect with each other. You can join interactive forums, participate in artist groups, and follow tutorials to improve your skills. It’s a fantastic place for artists who want to be part of a supportive community and share their work.

Why Do We Think These Platforms Matter?

As AI continues to grow within the art industry, the debate over its role will keep going. Many artists feel that AI-generated art lacks the personal touch that makes art special. They want to share their work on platforms that respect and protect human creativity.

Choosing the right platform can help every artist find a community that appreciates their art and values their hard work, skills, and effort. These platforms provide tools and resources to help them showcase and sell their art, without worrying about AI-generated competition.

If you decide to find the alternative for ArtStation and showcase your artworks elsewhere, choose wisely and pick up the platform that fits you best!

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-01-13T21:13:25+03:00">13.01.2023</time><time class="updated" datetime="2024-07-26T15:03:40+03:00">26.07.2024</time>Posted inGamedev
21.12.2022

Case 06. 3D Asset Development for Grounded

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Devoted Studios role: Co-development, Asset development 
Tech Details: UE4

Grounded is a survival video game created by Obsidian Entertainment and distributed by Xbox Game Studios. It was initially delivered for Microsoft Windows and Xbox One on July 30th, 2020 as an early access title, before getting a full release on September 27th, 2022.

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Project

Obsidian Entertainment contacted Devoted Studios to develop a collection of game assets for the Grounded project.

Outcomes

Grounded has been critically acclaimed, with a “generally favorable” rating on Metacritic. It was nominated for Innovation in Accessibility at The Game Awards 2020 and won the Xbox Game of the Year award at the Golden Joystick Awards. The game has received praise for its exploration and world-building elements, providing an immersive experience.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2022-12-21T18:31:06+03:00">21.12.2022</time><time class="updated" datetime="2023-08-10T16:37:22+03:00">10.08.2023</time>Posted inCollaborations
15.12.2022

Effective Co-development Helps to Create Better Games

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Co-development is a collaborative approach to game development that involves multiple game production companies working together to create a single project. This approach has been shown to be highly effective and can lead to the creation of better and more successful games.

Are you looking for a reliable and creative partner for game development?
Look no further than Devoted Studios! We can be your co-dev or full-dev partners and help you with everything from developing a new game engine to customizing existing code. Get started on your perfect game today with Devoted Studios!
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One of the key benefits of co-development is that it allows different game companies to share their expertise and knowledge. For example, a game production company that specializes in creating engaging stories can collaborate with a company that has expertise in creating high-quality graphics, resulting in a game that has both a compelling narrative and beautiful visuals.

Another benefit of co-development is that it allows game companies to pool their resources and talent. By working together, companies can create larger and more ambitious games that would not be possible for a single company to develop on its own. This can lead to the creation of games that are more complex and engaging, and that offer players a richer and more immersive gaming experience.

Co-development also allows game companies to share the risks and costs associated with game development. By working together, companies can spread the financial burden of game development across multiple partners, which can help to reduce the overall cost of development and make it more feasible for companies to create larger and more ambitious games.

Co-Development in GameDev: Naughty Dog Game

Effective Co-development Strategies

Identify Strengths

One of the key strategies for effective co-development is to identify the strengths and expertise of each game company involved in the collaboration. By understanding the unique capabilities of each partner, game companies can work together to create a game that leverages the strengths of each partner and creates a more well-rounded and engaging experience for players.

Distribute Responsibilities

It is crucial to establish clear roles and responsibilities for each partner. By defining the specific tasks and responsibilities of each partner, game companies can ensure that the collaboration is well-organized and efficient and that each partner is contributing to the overall success of the game.

Effective Communication

By establishing regular communication channels and setting up clear lines of communication, game companies can ensure that all partners are informed about the progress of the game and are able to provide input and feedback.

Largest Co-development Projects

In recent years, the gaming industry has seen an increase in the number of games that were co-developed by multiple game production companies. This collaborative approach to game development has been shown to be highly effective and has led to the creation of some of the most successful and critically-acclaimed games in the industry.

One of the most notable examples of a game that was co-developed is the popular action-adventure game, The Last of Us. The game was developed by Naughty Dog and published by Sony Interactive Entertainment and was released for the PlayStation 3 in 2013. The Last of Us was a commercial and critical success and has been widely praised for its engaging story, compelling characters, and innovative gameplay.

Co-Development in GameDev: The Last of Us Game

Another successful game that was co-developed is the popular role-playing game, The Witcher 3: Wild Hunt. The game was developed by CD Projekt Red and published by Warner Bros. Interactive Entertainment and was released for multiple platforms in 2015. The Witcher 3: Wild Hunt was a massive success, selling over 20 million copies worldwide, and has been praised for its rich and immersive world, engaging story, and complex characters.

Co-Development in GameDev: Witcher 3 Game

In addition to these examples, there are many other games that have been co-developed by multiple companies, including the popular first-person shooter, Destiny, which was developed by Bungie and published by Activision, and the popular action-adventure game, Uncharted 4: A Thief’s End, which was developed by Naughty Dog and published by Sony Interactive Entertainment.

Co-Development in GameDev: Naughty Dog Game on Sony PS (2013)

Overall, the increasing use of co-development in the gaming industry has led to the creation of some of the most successful and critically-acclaimed games in the industry. By leveraging the strengths and expertise of multiple game companies, co-development can help to create better and more engaging games that are enjoyed by millions of players worldwide.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2022-12-15T11:16:50+03:00">15.12.2022</time><time class="updated" datetime="2024-03-04T09:34:00+03:00">04.03.2024</time>Posted inGamedev
15.12.2022

World’s Largest Game Producers

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Game production companies are responsible for creating and developing video games, which are played on a variety of platforms including computers, consoles, and mobile devices. These companies are typically involved in every aspect of game production, from initial concept and design to development and testing, to marketing and distribution.

There are a number of game production companies operating in the industry today, ranging from small independent studios to large multinational corporations. Some of the most well-known game production companies include Nintendo, Sony Interactive Entertainment, and Microsoft Studios.

Nintendo

When it comes to game production, few companies can match the success and innovation of Japanese game developer and publisher, Nintendo. Founded in 1889, Nintendo is one of the oldest and most respected game companies in the world, and has consistently been at the forefront of the gaming industry for over 130 years.

Throughout its history, Nintendo has been responsible for creating some of the most iconic and beloved game franchises in the world. From the early days of Donkey Kong and Super Mario Bros. to more recent hits like Pokémon and The Legend of Zelda, Nintendo has consistently been able to create engaging and entertaining games that have captivated players of all ages.

One of the key factors in Nintendo’s success as a game producer is its commitment to innovation and creativity. The company has always been willing to take risks and push the boundaries of what is possible in the world of gaming, and this has resulted in a number of industry-changing innovations. For example, Nintendo was one of the first companies to introduce motion control technology to gaming with the release of the Wii console in 2006, which allowed players to control their games using physical gestures.

In addition to its commitment to innovation, Nintendo is also known for its high-quality game design and production. The company’s games are known for their engaging stories, compelling characters, and beautiful graphics, which have helped to make them some of the most popular and successful games in the world.

Despite the challenges posed by the constantly evolving gaming industry, Nintendo has continued to thrive and remains one of the best game producers in the world. With its commitment to innovation, high-quality game design, and a deep understanding of what makes games fun and engaging, Nintendo is poised to continue its success as a game producer for many years to come.

Sony Interactive Entertainment

Sony Interactive Entertainment is a leading game production company and a subsidiary of the Japanese electronics company, Sony Corporation. The company is best known for its PlayStation line of video game consoles, which have been popular since their introduction in 1994. In addition to its consoles, Sony is also a leading publisher of video games, with a number of popular franchises such as God of War, Uncharted, and The Last of Us.

Sony Interactive Entertainment was first established in 1993 as Sony Computer Entertainment and was responsible for the development and production of the original PlayStation console. The PlayStation, which was released in 1994, was a revolutionary piece of gaming technology that introduced 3D graphics and CD-ROM technology to the world of gaming. The console was a massive success, selling over 100 million units worldwide, and helped to establish Sony as a major player in the gaming industry.

Over the years, Sony has continued to evolve and innovate in the world of gaming. In 2000, the company released the PlayStation 2, which introduced DVD technology to gaming and became the best-selling video game console of all time, with over 155 million units sold worldwide. In 2006, Sony released the PlayStation 3, which introduced motion control technology and became the first video game console to support high-definition graphics.

In addition to its popular consoles, Sony is also a leading publisher of video games. The company has a number of popular franchises, including God of War, Uncharted, and The Last of Us, which have won numerous awards and accolades for their engaging stories, compelling characters, and innovative gameplay.

Today, Sony Interactive Entertainment continues to be a leading game production company and is at the forefront of the gaming industry. With its commitment to innovation and high-quality game design, the company is well-positioned to continue its success and remain one of the top players in the world of gaming.

Microsoft Studios

Microsoft Studios is a leading game production company and a subsidiary of American technology company, Microsoft Corporation. The company is best known for its Xbox line of video game consoles, which were first released in 2001. In addition to its consoles, Microsoft Studios is also a leading publisher of video games, with popular franchises such as Halo, Gears of War, and Minecraft.

Microsoft Studios was first established in 2002 as Microsoft Game Studios, and was responsible for the development and production of the original Xbox console. The Xbox, which was released in 2001, was a powerful and innovative gaming system that introduced online gaming and a number of other industry-changing features. The console was a success, selling over 24 million units worldwide, and helped to establish Microsoft as a major player in the gaming industry.

Over the years, Microsoft has continued to evolve and innovate in the world of gaming. In 2005, the company released the Xbox 360, which introduced motion control technology and became the first video game console to support high-definition graphics. In 2013, Microsoft released the Xbox One, which introduced a number of new features including voice control and the ability to watch live television.

In addition to its popular consoles, Microsoft Studios is also a leading publisher of video games. The company has a number of popular franchises, including Halo, Gears of War, and Minecraft, which have won numerous awards and accolades for their engaging stories, compelling characters, and innovative gameplay.

Today, Microsoft Studios continues to be a leading game production company and is at the forefront of the gaming industry. With its commitment to innovation and high-quality game design, the company is well-positioned to continue its success and remain one of the top players in the world of gaming.

In addition to these well-known game production companies, there are also many smaller independent studios that are making a name for themselves in the industry. These studios are often known for their creativity and innovation, and are responsible for some of the most critically-acclaimed games in the industry.

The game production industry itself is a vibrant and dynamic sector that is constantly evolving and pushing the boundaries of what is possible in the world of gaming. From large multinational corporations to small independent studios, game production companies are at the forefront of this exciting and rapidly-growing industry.

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14.12.2022

Metaverse for Brands – The Future of Marketing?

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You may have heard of the metaverse before – it’s a concept that’s been around for a while, made popular by sci-fi books and movies like Ready Player One and the Matrix. Essentially, the metaverse is a parallel universe that can be accessed through cyberspace, where people can interact with each other and with digital representations of real-world objects.

And while the idea of the metaverse may seem like something straight out of a science fiction novel, it’s actually not all that far from reality. In recent years, there have been a number of companies and organizations that have begun to experiment with using the metaverse for marketing purposes. For example, in 2019, Toyota launched an interactive marketing campaign in the metaverse called “The Grid.” Users could explore an immersive digital world filled with Toyota vehicles and interact with avatars representing Toyota employees.

So what does this mean for the future of marketing? While it’s still early days yet, it’s not difficult to imagine a future where more and more brands begin to establish a presence in the metaverse. After all, what better way to reach potential customers than by inviting them into an immersive, interactive world that you control?

Of course, creating a presence in the metaverse is not without its challenges. For starters, it requires a significant amount of time and resources to create a robust and believable virtual world. Additionally, there is always the risk that users will get bored or frustrated with your campaign if it isn’t well-executed.

That being said, we believe that the potential rewards definitely outweigh the risks. If you’re looking for a way to take your marketing efforts to the next level, then we recommend considering investing in the metaverse. It might just be the key to unlocking unmatched levels of customer engagement!

How to Build a Brand in the Metaverse

In the physical world, brands have to worry about things like brick-and-mortar locations, product placement, and marketing campaigns. But in the metaverse, there are far fewer limitations. You can be anything you want to be, and your brand can be anything you want it to be. So how do you create a brand that will stand out in the metaverse?

Here are a few tips:

Find Your Niche

A metaverse is a big place, and there’s room for all sorts of brands. But in order for your brand to be successful, you need to find your niche. What are you offering that no one else is? Why should people care about your brand? Answering these questions will help you figure out what makes your brand unique and how to market it effectively.

Think About Your Avatar

In the metaverse, your avatar is your representative. It’s how people will recognize you and your brand. So it’s important to put some thought into what your avatar looks like. Do you want to be a human? An animal? Something abstract? Once you’ve decided on an avatar, you can start to build out your look with clothes, accessories, and animations that reflect your brand identity.

Create Engaging Content

People come to the metaverse to have fun and escape reality. So it’s important that your brand offers something engaging and entertaining. This could mean hosting events, giving away prizes, or creating interactive experiences. Whatever you do, make sure it’s something people will enjoy and remember.

Examples of Brands that entered the Metaverse

As the metaverse continues to grow and evolve, more and more brands are entering this exciting and rapidly expanding virtual world. From fashion and beauty to tech and gaming, a wide range of brands are finding new and innovative ways to engage with customers and build their presence in the metaverse.

One of the most notable brands to enter the metaverse is fashion giant Louis Vuitton. In 2021, the luxury brand launched its first virtual store in the metaverse, offering customers the opportunity to browse and shop for its iconic products in a fully immersive and interactive virtual environment. The store, which was designed by renowned architect Frank Gehry, allows customers to virtually try on clothing and accessories, and even customize their own virtual versions of the brand’s iconic bags.

Another major brand that has made a splash in the metaverse is cosmetics company Sephora. In 2022, the company launched a virtual beauty studio in the metaverse, allowing customers to virtually try on makeup and skincare products, and receive personalized beauty consultations from expert virtual makeup artists. The studio, which features a sleek and modern design, offers customers a unique and engaging beauty experience that is not possible in the physical world.

In addition to fashion and beauty brands, a number of tech companies are also making their mark in the metaverse. In 2021, Google launched its first virtual reality (VR) headset, Google Glass, which allows users to fully immerse themselves in the metaverse and experience a wide range of VR content. The headset, which is equipped with advanced AI technology, has become a popular choice among gamers and tech enthusiasts and has helped to establish Google as a major player in the world of VR.

As the metaverse continues to evolve and expand, it is clear that more and more brands will enter this exciting virtual world. Whether they are offering customers unique and engaging virtual experiences or using the metaverse as a platform for innovation and experimentation, these brands are helping to shape the future of the metaverse and are leading the way in this exciting and rapidly growing virtual world.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2022-12-14T18:32:33+03:00">14.12.2022</time><time class="updated" datetime="2023-05-23T13:53:32+03:00">23.05.2023</time>Posted inGamedev
05.12.2022

Devoted SpeakEasy: Thanksgiving Edition

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Devoted SpeakEasy: Thanksgiving Edition

“Alone, we can do so little; together, we can do so much”  – Helen Keller

Devoted Studios have always been a part of a beautiful and powerful community, and we see one of our goals in supporting the industry by bringing everyone together. Sometimes we collaborate and create some great projects together, sometimes we network to exchange opinions and experience, but also we celebrate and have fun together.

 

Recently we gathered together at the Devoted Speakeasy: Thanksgiving Edition to celebrate the holiday and give thanks to each other for creating the environment of support and encouragement. It was the first event after two years’ brake caused by pandemics, and this fact made the party so special for us.

We chose “Roaring 20th” as a main theme of the event in order to dive into the rebellious yet elegant atmosphere of speakeasy bars during the Prohibition. And The Obscure, unique distillery in LA became a perfect location for our setting.

Hosted by the CEO of Devoted Studios, Ninel (Gryuner) Anderson the event was visited by about 50 game industry professionals who reside in Los Angeles. That was a great joy to meet old friends, make new ones , and share this great experience together.

We are looking forward to meeting you soon at our upcoming events!

 

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2022-12-05T18:57:35+03:00">05.12.2022</time><time class="updated" datetime="2023-08-11T11:40:52+03:00">11.08.2023</time>Posted inEvents
01.12.2022

MagicCraft Character and Weapon Customization Stages

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MagicCraft Character and Weapon Customization Stages

Character customization is one of the most interesting parts of the production. Here at Devoted  Studios, we are very proud of our projects and the opportunities we have to support them with beautiful characters.  And we would like to share some notes about the production process we made while working on MagicCraft, one of our recent projects.

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Customization Stages

Before we actually got to 3D modeling, we started with creating 2D concepts to customize characters and weapons. The customization of characters includes two main levels.

Customization Level 1

The first level of customization is focused on the basic parts like colors and patterns, this stage is the early exploration of character looks. In the example you can see our basic character design and some of the pattern variations that we have explored. So this first level will include four different color palettes and two additional patterns as well.

Customization Level 2


In the second level of customization we include the actual new armor design. This is the example for Guild Wars II: as you can see, it’s basically like different tiers and various kinds of upgradable armor. The new armor set will be based on certain topics or dedicated to a certain event. So the second level is actually a completely new armor set or a new tier that the players would desire to get.

Examples of MagicCraft Characters at an Early Stage of Production Stage


These are a little bit more in-depth examples of what we have created at the very early stage. This is basically the first level of the initial design: the color palette examples and some of the patterns. When we were creating these designs we try to emphasize some of the accent colors and keep the overall palette consistent, so the character looks cool.

Weapon Customization


We also performed some weapon customization for this project. For the weapon customization, we had a little bit more room for creativity.  The examples represent the early exploration of how we can actually proceed with weapons. Here we also take two levels of customization, almost the same as for characters. The first one includes colors and decor, but also different ideas and topics.


For example, the basic version of an axe can be rusty, silver, and have some runes, or the more advanced one can have fireballs and poisoned rune packs. 

These are the six basic weapons that we had in the first MVP, some of the ideas that game designers came up with.

3D Customization

Basically what we have here are a lot of variations that can be done with the same geometry and silhouette of the character. So basically if we change the color, the patterns, and some details, we can have a lot of different variations. We can achieve different visual color ranges of the same geometry so basically the process so far is actually based on this level of character customization.If we have an archer character and we want to create some more representative armor or different design staying within the same set of character’s silhouettes, we can also create some new geometry for the character.

The left side represents level one skin and levels two and three can be achieved in the gaming process. At the same time, we can create different color variations of each set of armors, and in the end, we will have much more variations of the same character. 

This is very typical for NFT games where players like to customize their favorite characters more. Geometry changes are the best way to achieve this kind of stuff while the character stays recognizable.In order for us to preserve the basic silhouette of the character, we will set the silhouette boundaries so that we can have a recognizable shape.

As you can see,  the options are numerous whether we plan to work with colors, patterns, or geometry in order to enable your players to customize their characters in different ways. 

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2022-12-01T17:29:18+03:00">01.12.2022</time><time class="updated" datetime="2023-08-11T11:29:39+03:00">11.08.2023</time>Posted inTutorials
01.12.2022

Portfolio Review with Horia Dociu. Devoted SpeakEasy E11 Highlights

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Have you ever tried to look at your portfolio as an Art Director and find out the way they assess it?

In the last SpeakEasy episode, we prepared a bunch of portfolios by notable artists. We reviewed them with one of the most charismatic Art Directors Horia Dociu, who has worked with such studios as 343 Industries, ArenaNet, and SuckerPunch. Watch this episode in order to get some precious insights and use them when you prepare your profile for studios, and read this article to get inspired by amazing artworks from the episode.

https://www.artstation.com/brainstormschool

Kekai Kotaki is a Concept Artist and Illustrator from Hawaii who has worked as a Lead Concept Artist on Guild Wars 2, and has made stops at places such as Bungie and Monolith, working on titles like Destiny and Mordor Shadow of War.

Horia: The thing with Kekai is he is a consistent artist you know exactly what you’re getting from him in the result and you know it’s gonna be brilliant. For example, the monster from his portfolio is done at a high level and it fits commercially many projects, like Fantasy Sonic style. It just shows that every time he will prepare concepts that hit the goal.

From his portfolio, we can find out that Kekai loves this kind of Dark Fantasy or sci-fi stuff – there’s this kind of visual poetry in it. I think that the portfolio shows that you don’t hire this guy if you don’t want Kekai-type stuff, something that screams badass like this. You are not going to hire him to do cute icons for the Hello Kitty game, right?

One of his artworks depicts a knight using a magic mace and throwing ghost hammers, and there’re wolfmen with axes in it. And when I see it I immediately realize that these pieces do what the art in Guild Wars 2, for example, was intended to do with a viewer, all those Paladins, and the Guardians. There’s clear communication of emotion coming from his works, they are not just drawings of people standing in armor, but they tell us about the spirit and the badassness of the characters. I mean the poses are there that help us to see the story, and we can distinguish good guys’ and bad guys’ vibes.

And what is more important, is that his concepts will give a clear understanding and inspire the whole team working on a project – the animation, lighting, effects, and even game design. At the end of the day we want players to feel that excitement, passion, energy, and so sticking to a guy like this you know it’s going to happen. It can be not a perfect production concept, but it’s a hugely inspirational piece that gives energy and information to the whole entire team.


Levi Hopkins is a Concept Artist from Seattle
. Levi has over 18 years of experience in the industry in various roles: Principal Concept Artist, Art Director, Prototype Team Lead, Environment Team Lead, and 3D Artist.

Horia: Levi is another freak of nature from Arena Net, he actually started in 3D modeling and over the years he has learned all sorts of new tools and rendering engines, and now he is building these gorgeous scenes that look like stills from a movie.

 

 

He uses his 3D superpowers to create really artsy scenes, and when you look at them, you think “Oh, wow, that would look amazing in the game” That’s the best thing in using tools and technology and mastering texture software, render software, 3D stuff, sculpting, etc. –  to be able to tell these things that would give goosebumps to the viewer. When I look at his picture, I know what the sea mist smells like, and I hear its sounds. I mean, it feels like I walked into this place, I’m there. And when I look at it as an Art Director, I say that we need to get this across to the player, this just feels amazing.

 

And again, with these artworks, sound and lighting teams, texture artists know what they need to create.

https://www.artstation.com/goldantler

Carlyn Lim is a ​​character-creature concept artist for games and films. She has worked for Arena Net, EA Games, Riot Games, etc.

Horia: If you meet Carlyn in real life, she’s this sort of petite girl, kind of quiet. And then you find out she creates these badass fantastic monsters. They’re elegant, ornate, and beautiful, and all her work has this really strong identity. You’re not going to hire her to make a Sci-Fi gun unless it’s a Haunted Gun for a fantasy setting. All these creatures and monsters are just so beefy and ballsy and special. It’s not the giant scorpion monster, which already sounds cool, but it’s a kind of scorpion I’ve never seen before.

She’s got this very creative poetic lens and yet she’s making these things even though they’re not photo-realistically drawn like Levi’s stuff.

 

Yet there’s enough uh obvious care about the references for anatomy architecture. If you look at her Mummy Cat, you know what that dead stretch skin looks like and you’re seeing its spine through it. So there’re enough references that she’s tacking on there to take something completely dreamlike and make it a palpable believable thing.

 

She’s got this consistency that is fresh and cool and you want to hire her on your team if you want to create something completely different and unique.

https://www.artstation.com/johnpowell

John Powell is a Concept Artist, Lead Artist at Sucker Punch Productions.

Horia: John Powell is somebody who’s really really able to work on every different kind of thing. When the artists we mentioned earlier have a very distinguishing style and would make a perfect match with a certain kind of project, John could fit anything. He is sort of the Swiss army knife who produces stuff of high quality.

Whether this is an interior for a tent that looks like a big palace you can imagine the smells inside and the muffled sounds coming from outside with tons of historic references. Or a cinematic keyframe artwork telling you a story of characters who escape from something. Or it could be these 2D cutscenes that are inspired by traditional Japanese art and then they turn into animated illustrations. It can also be a prop for a boat, or a character concept.

He could become a precious asset to almost any team or project and become a universal warrior that deals with any kind of task.

 

So when you collect your portfolio, try to think, first of all, about what kind of artist you are, and what style characterizes you the most. You can create boots and have a collection of boot concepts, but with every detail polished to perfection. And it could work with some project that needs a person who is professional in boots.

And after you gather all those artworks just think about projects and studios that work in your style, require a person with your skills, and could hire you.

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