How to Choose the Best Metaverse Platform for Your Brand: Roblox, Fortnite, or Sandbox?

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18.10.2024

The metaverse is a big deal in the gaming and digital world today. More and more brands are turning to virtual spaces to connect with their audiences. Platforms like Roblox, Fortnite, and Sandbox allow companies to create fun, interactive experiences for users. But with so many options out there, how do you choose the best one for your brand?

Let’s break down these popular platforms—Roblox, Fortnite, and Sandbox—and see what they offer. By the end of this article, you’ll have a better idea of which platform fits your brand’s needs.

Why Brands Are Turning to the Metaverse

More and more companies are exploring metaverse games to engage their audiences. The metaverse lets people do more than just watch or read—they can interact with your brand in new, exciting ways. In fact, the metaverse could be a $5 trillion market by 2030, with 15% of corporate revenue expected to come from these creator platforms by 2028.

Comparing Roblox, Fortnite, and Sandbox

Each of these platforms has unique strengths, and the right one for your brand will depend on what you want to achieve with metaverse games.

Roblox: Creativity for a Younger Audience

Roblox is all about letting users create their own games and worlds. Brands can tap into this by building custom experiences or launching virtual products within Roblox. Here’s why Roblox might work for you:

Massive Audience	Roblox has over 70 million daily users—many of whom are kids and teens.
User Spending	Roblox users spend around $11.92 a day, showing that they are eager to buy virtual goods, whether it's a branded item or game experience.
Brand Success	Big brands are already working with Roblox developers. In fact, Hello Kitty generates $37,500 in daily revenue from Roblox, and Gucci sold a virtual bag for $4,115

Roblox is perfect for brands targeting a younger audience. Brands can create games or virtual stores to sell branded items or offer interactive experiences. And Devoted Studios can help you to activate your brand on Roblox.

Fortnite: High-Quality, Large-Scale Experiences

Fortnite is known for its large, high-quality virtual events and games. Brands that want to create an immersive experience with polished visuals often turn to Fortnite. Here’s why it’s a strong contender:

Massive Reach	Fortnite has over 250 million monthly players, making it one of the most popular platforms in the metaverse.
Big Spending	Fortnite users spend an average of $84.67 per player, meaning they’re ready to engage with and purchase premium digital goods.
Brand Collaborations	Many well-known brands have already had success with Fortnite. Nike, Marvel, and Ferrari have all created virtual experiences or in-game items that reach millions.

To succeed on Fortnite, you’ll want to hire a metaverse developer that specializes as a Fortnite game development or a UEFN developer (Unreal Editor for Fortnite) to build exciting, branded islands, mini-games, or in-game assets like character skins. Devoted Studios has a lot of experience in building these kinds of experiences, like our work on Nike Airphoria Vol. 2 in Fortnite.

Sandbox: A Blockchain-Driven Platform

Unlike Roblox and Fortnite, Sandbox is a blockchain-powered platform where users can create, own, and trade virtual goods as NFTs (non-fungible tokens). This makes it different and appealing to brands interested in digital ownership and decentralized experiences.

Ownership and Trade	Sandbox lets users buy, sell, and own virtual items using NFTs. Brands can create exclusive digital products that fans can own.
Retro Vibes	Sandbox uses a voxel-based design, which has a more retro, pixelated look. If your brand has a quirky or vintage aesthetic, Sandbox could be a good fit.
Growing Community	While Sandbox’s audience isn’t as large as Roblox or Fortnite yet, it’s rapidly growing, especially among those interested in blockchain and NFTs.

Working with a Sandbox developer like us will help you navigate this platform and create metaverse games with branded items or experiences that resonate with the community. Devoted Studios has also contributed to exciting projects like Hell’s Kitchen in The Sandbox, where we made unique gaming experiences that bring the popular cooking show into the metaverse.

How Big Brands Are Activating Their Presence

Several big companies are already making their mark in the metaverse. For example, Disney is working with Epic Games to create large, open-world games in Fortnite. Disney has even invested $1.5 billion in this project, showing how serious they are about joining the metaverse.

LEGO is also teaming up with Fortnite to create fun, family-friendly experiences. Players can design their own LEGO islands, proving that even famous brands are using the metaverse to get creative and connect with people.

Why Choose Devoted Studios for Your Metaverse Projects?

We understand the unique challenges of creating engaging, interactive experiences in the metaverse. Whether you're aiming to reach Roblox’s younger audience, tap into Fortnite’s immersive game worlds, or explore Sandbox’s NFT-driven economy, Devoted Studios has the expertise to bring your ideas to life. Our team of skilled metaverse game developers is ready to design unforgettable brand experiences that resonate with your audience.

Take a look at our metaverse development services and learn how we can help your brand succeed in the metaverse through our UEFN services and Sandbox & voxel art creation.

Want to bring your brand into the metaverse? Devoted Studios can help!

Whether it’s building custom worlds in Fortnite using our UEFN services, designing spaces in Sandbox, or reaching younger players on Roblox, our team will make your ideas come to life. Let us help your brand shine in the metaverse with experiences that get people excited. Contact us today to see how we can make it happen!

Check out our Metaverse Portfolio