Protected: Publishing Red Flags Every Game Studio Needs To Know
Behind Every Great Game Is a Great Team: How We Build Ours at Devoted Studios
Ever wonder how your favorite games actually get made? It starts with a great idea, but it takes a well-organized game development team structure to turn that idea into something that’s actually playable.
At Devoted Studios, we support studios through co-development. That means we don’t just create assets and hand them over. We become part of the team. Our tech experts, producers, and artists collaborate with internal teams to create games from the ground up.
One of the ways we support studios is through our Strike Teams. Like a special forces unit, this is expert talent ready to jump in fast and solve complex tasks. These specialized teams integrate into your studio and bring the right skills exactly when you need them.
They’re small, senior-level groups built to plug directly into your production. Fast to onboard, easy to scale, and designed to move with you. No long hiring process. No full outsourcing setup. Just the support you need, right when you need it.
So how do we structure these teams? What roles are involved, and how do they work with your studio day to day?
Let’s walk through the key game development team roles, how they stay connected, and why our setup makes the whole game development process smoother for everyone.
Devoted Studios Core Team: Your Dream Game Makers
Every game project starts with the right people. Here are the key roles you’ll find in a well-rounded game production team and what each of them brings to the table.
The Executive Creative Director makes sure ideas are clear and ready for production
Creative ideas can drift when a project gets busy. Jason Millena makes sure they don’t.
Jason is our Executive Creative Director. He works closely with both studios and internal teams to make sure the vision stays clear from start to finish. He’s great at guiding teams while keeping things flexible and collaborative.
He’s worked on games like Game of Thrones, Runescape, and Jurassic World: Primal Ops, so he knows how to manage creative direction even on big, complex projects.
Having Jason in the role means there’s always someone making sure the creative vision stays clear, focused, and fully realized.
The creative lead behind the visuals is our Visual Art Director
This is the person who makes sure your game doesn’t end up looking like a mix of five different art styles.
The Visual Art Director guides the overall look and feel of the game. From characters and environments to textures and props, they make sure everything fits together visually and supports the story and setting.
One of our Visual Art Directors worked on titles like Guild Wars 2, Avowed, and Nike’s Airphoria in Fortnite, helping keep the art direction focused and cohesive throughout production.
Want a closer look at how we handle worldbuilding? Read our article on Nike’s Airphoria in Fortnite. Read it here.
Blending design and function is what our Tech Art Director does best
If something looks amazing in concept but breaks when you hit play, this is the person who steps in.
The Tech Art Director connects creative and technical teams, making sure assets work just as well in the engine as they do on paper. They’re the ones solving issues with shaders, rigging, and performance without slowing down production.
We also shared some practical tips on updating from Unreal Engine 3 to Unreal Engine 5 in this article. If you’re dealing with a similar transition, it’s a simple breakdown of what to expect.
Our 3D Tech Art Director keeps complex assets running smoothly
This is the person who steps in when the 3D scene looks great but acts like it’s haunted.
Our 3D Tech Art Directors specialize in solving tricky technical issues that come up during production. From asset integration to performance fixes, they make sure everything runs the way it should.
With personal experience on titles like Guild Wars 2, Predecessor, and Nike’s Airphoria in Fortnite, our 3D Tech Art Director brings the kind of deep technical know-how that helps complex assets run smoothly and fit right into any pipeline.
Movement, timing, and expression come to life with our Animation Director
You can model the coolest dragon ever, but if it walks like a penguin, something’s wrong.
Harvey Newman is our Animation Director. He’s worked on Warships: Jolly Roger, Dune: Awakening, and more, making sure characters move in a way that feels believable and fun to watch.
He leads the team responsible for how characters move, fight, and interact with the world. That includes close collaboration with both the client’s animation leads and our in-house rigging and tech art teams to keep everything aligned and consistent.
Want to get to know Harvey better? We wrote a whole article about him! Check it out to hear his story, career tips, and thoughts on game animation.
Behind every smooth pipeline is a smart Chief Technology Officer
Every solid video game studio workflow needs someone thinking three steps ahead.
That’s Flavius Alecu, our Chief Technology Officer. He’s worked on iconic games like Resident Evil, The Last of Us Part II, and Grand Theft Auto, and he leads the tech strategy that keeps our teams moving.
Flavius helps shape how we operate across projects and teams, so our game production workflow stays reliable and ready to scale.
The VP of Production is the one keeping everything on track
You can have the most talented artists and developers on a project, but without strong production, things can quickly go off course.
Ira Vishnetskaia runs the show behind the scenes. She has led production for major titles including League of Legends, FNAF: Security Breach, and Guild Wars 2.
As our VP of Production, Ira is the steady hand behind the scenes. She keeps timelines in check, teams aligned, and conversations flowing. She’s also the one making sure deadlines are met, expectations are clear, and no detail falls through the cracks.
Want to see how our production team pulls it off? We broke it down here. and see how they keep things moving and projects on track.
How We Communicate with Studios
Clear communication is everything. Our game studio team roles aren’t isolated, we’re constantly working side-by-side with studios through shared tools like Slack, Jira, and weekly check-ins.
We assign dedicated producers to each project, ensuring all updates, questions, and feedback go through a single, clear point of contact. Meanwhile, our directors stay closely in sync with the game studios’ leads so nothing gets lost in translation.
It’s a system that works. Some teams bring us in as their full external game art team, handling everything from concept to final assets. Others tap us for support on specific characters, props, or environments.
So… How Do You Actually Build a Game Dev Team?
A strong game development team structure is key to delivering great results. At Devoted Studios, we help studios quickly scale their teams by plugging in the right game development team roles at the right time. Our flexible model works for everything from full co-dev partnerships to targeted support.
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We start with the scope. What does the studio need? Full co-development or targeted art support?
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We build the team. Using our roster of 3000+ vetted artists, producers, and tech specialists, we assemble a team with the right experience.
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We help game studios stay flexible. Our game co-development model allows game studios to scale up or down depending on the project’s phase.
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We keep it human. No silos. No miscommunication. Just real people collaborating across time zones, tools, and disciplines.
Why Our Structure Works
Our success comes from structure. We’ve built a game development process that balances speed with quality. When game studios work with us, they work with real people who care about the outcome and know how to deliver.
Our game production team is agile, responsive, and experienced. We know how game studios work from the inside, and we build teams that reflect that.
A great example of this is our ongoing work with Obsidian Entertainment on Avowed. Over four years, we partnered with multiple teams on 2D concept art, 3D characters, large-scale environments, and hero props. We became their go-to team not just for delivery, but for reliability, style alignment, and cross-team collaboration.
— Chris Naves, Lead Art Outsourcing Manager at Obsidian
We’re proud to be an outsourced game development team that doesn’t feel outsourced. You get the flexibility of a service with the consistency of a long-term partner. We call it external game development with a feeling of belonging.
At the End of the Day, It’s All About People
Building games is a people business. The tools evolve, the pipelines improve, but it’s the team that brings everything together.
From producers to artists to tech leads, strong collaboration is what makes it all work. At Devoted, we build teams that understand the craft, the challenges, and each other.
The Role of Co-Development in Scaling Game Projects
Scaling a game project is exciting, but we all know that it can also feel like trying to build a rocket ship mid-flight. Deadlines move faster than your team can catch up, bugs pop up out of nowhere, and there never seem to be enough hands on deck.
In the game industry, game co-development is becoming one of the most reliable ways to handle large-scale projects. It’s not just a backup plan. It’s a smart, flexible approach that allows studios to stay creative, stay focused, and meet their goals without burning out.
So, what is co-development in games? And how can it help your studio scale up without breaking the bank? Let’s get into it.
Let’s Start With the Basics: What is Co-development?
Game co-development (or co-dev) means two or more studios working together on a game. This can include everything from character design and environment art to engineering support and live ops. It’s a deeply collaborative process that integrates an external game development team into your pipeline.
The main studio typically owns the vision and creative direction, while the co-dev team helps bring it all to life.
It’s not the same thing as outsourcing game development. With co-development, the external team becomes part of your workflow. You collaborate closely, share updates regularly, and build something together. It’s more like adding a powerful extension to your internal team than handing off tasks into the void.
Why More Studios Are Turning to Co-Dev
The game industry is more complex than ever. Games are bigger, players expect more, and timelines aren’t getting any longer.
The 2025 GDC State of the Industry report shows how tough the landscape has become for game developers. Over half (56%) of developers said they’ve invested their own money into their projects. For indie developers, that number jumps to 82%. Even 29% of AAA studios are self-funding in some form.
When investment is tough to find, studios need flexible, smart ways to get work done. This is where game co-dev studios step in. They help studios increase output, keep quality high, and avoid the long-term commitment of full-time hires.
Here’s how co-development in the game industry supports that goal:
Scale Fast Without Long-Term Hiring
Hiring full-time staff takes time and adds long-term costs. A co-development partner gives you access to ready-to-go teams. You can scale up for a big push and then scale back when the job is done. This flexibility is a huge asset for game project scaling
Keep Your Core Team Focused
Your internal team doesn’t need to do everything. With the right co-dev support, they can focus on the big-picture creative work, while experienced partners handle asset creation, technical support, and other production-heavy tasks.
Move Faster and Reduce Bottlenecks
Large-scale game production can easily hit snags. Co-development gives you more flexibility. You can assign tasks to a dedicated external team and keep the pipeline moving without missing key milestones.
Get Access to Specialized Talent
Some parts of game development require specific expertise, like motion capture, UI systems, stylized animation, and more. A game co-development studio often has those specialists ready to plug in. That saves you time and gives your game a professional edge.
Save on Overhead
One of the biggest benefits of game co-development is cost control. Working with a co-dev team helps you manage costs more effectively. You avoid full-time salaries and still get high-quality work.
Let’s Bust Some Myths About Co-Development
We’ve seen a lot of conversations online about outsourcing and co-development. Some of the posts on Reddit are helpful, but others spread confusion. Let’s clear up a few common myths about co-dev—because they might be holding some studios back from scaling effectively.
#Myth 1: “Bigger Teams = Faster Games”
Credit: r/gamedev on Reddit
✅ Reality: Bigger doesn’t always mean better.
In large teams, things can actually slow down. Too many opinions, too many meetings, and not enough focus on execution. It happens in game development just like it does in corporate offices. More time is spent talking than building.
At Devoted Studios, we don’t believe in throwing more bodies at a problem. Instead, we build lean, strike teams that align with your vision from day one. That way, you get the firepower you need, without the chaos. Our producers work closely with your internal leads to keep things moving quickly, clearly, and without decision fatigue.
#Myth 2: “Any studio offering co-dev services is legit.”
Credit: r/gamedev on Reddit
✅ Reality: Not every team is ready to support large-scale production.
There are groups that look like studios but don’t have the structure, experience, or people to deliver. Some teams may disappear mid-project. Others may lack the skills needed to work with new tech like AR, VR, AI, or blockchain.
We’ve seen that happen too. That’s why our teams are vetted, trained, and experienced. From games like Palia to Risk of Rain 2, our clients count on us to deliver consistent, reliable support with real technical depth.
These myths can make teams hesitant to collaborate, which is totally understandable. But a good partner won’t slow you down or take over, instead they’ll plug in where you need them and help move things forward with support.
Our Game Co-Dev Portfolio
We’ve built our process to support studios at every stage. Our model is flexible, reliable, and built around transparency. From one-time help to full-cycle support, we provide game development support services that grow with your needs.
Here’s a look at some of the projects we’ve supported through co-development:

PALIA
Palia is a life simulation massively multiplayer online game.
TEAM ROLE
- Co-development, Engineering, Tools & UI
- Primary Objective: Implementation of meta-game features
- Secondary Objective: Bug Fixing
OUR ACHIEVEMENTS
Created player house with plot customization
Debugged Party/Navigation system
Integrated chat system with in-game emojis
Developed in-game photography with creative filters

SPECTRE DIVIDE
An innovative free-to-play 3v3 tactical shooter
TEAM ROLE
- Devoted Studios’ engineering team contributed significantly to the early version of Spectre Divide, helping to bring this unique concept to life.
OUR ACHIEVEMENTS
Comprehensive Tool Prototyping: Developed tools for Level, Weapon, Ability, Customization, Rigging, and Debugging.
Art and Animation Pipeline Optimization: Optimized the workflow from Maya to UE4, including shader testing and UE4 Animation Controller setup.
Integrated chat system with in-game emojis
Developed in-game photography with creative filters

RISK OF RAIN 2
Escape a chaotic alien planet by fighting through hordes of frenzied monsters
TEAM ROLE
- Co-dev & Porting to Switch, PS4, PS5, Xbox One, Xbox X|S.
- Integration of all network features.
- Rendering optimization.
- Support for DLC.
OUR ACHIEVEMENTS
Boosted FPS performance by 57% on all levels.
Introduced Multiplayer to PS and Xbox platforms, featuring 4-player coop.
Prepared the game to certification. As part of “Survivors of the Void” DLC
DLC certification passed on all platforms from the 1st try.

Five Nights at Fredy’s: Secret of the Mimic
VR survival horror
TEAM ROLE
- Co-dev
- Engineering
- 3D Tech Art
- Art Production
PLATFORM
- Unreal
- PS5
- Steam
- Epic Games Store
We’ve worked with indie teams, mid-size studios, and AAA publishers. No matter the scale, our goal is the same: deliver work you can rely on, with communication you can count on.
Ready to Scale Smarter?
If you’re trying to figure out how to scale game production, co-development might be the answer. It gives you the flexibility to grow without the stress of hiring, the speed to meet your deadlines, and the support to keep your team focused.
At Devoted Studios, we make that process easier. From day one, you’ll get a responsive partner, clear delivery plans, and access to top-tier talent that fits your project’s style and needs.
5 Hidden Clauses in Publishing Contracts That Can Break Your Game Studio
A publishing deal can look like a dream for many game studios. The publisher gives you money, support, and a way to get your game out to players.
But here’s the problem. One small line in the contract can cost you everything.
In Devoted Speakeasy Episode 36, Ninel Anderson, our CEO, spoke with Brandon Huffman, a lawyer from Odin Law and Media. Brandon has worked with Microsoft, Sony, Nintendo, and Netflix, and he knows the fine print that can make or break a studio.
Why This Matters for Game Studios
Game development is risky enough. Missing milestones, staff turnover, platform delays. Those are already hard to manage.
Imagine this:
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Your game sells $10 million
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Your royalty is 50%
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You expect $5 million
But you get zero.
Why? The contract says the publisher collects all costs first, from your share.
This happens. And it’s only one of the risks Brandon warned about. Here are 5 of the most important clauses to watch out for.
Milestones That Block Payment
Most publishing deals pay after you hit milestones: alpha, beta, final.
The trap for studios:
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Publishers redefine “done” and delay payment.
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Extra feedback sneaks in as mandatory work.
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You burn time and budget but still fail the milestone.
Recoupment That Leaves You With Nothing
Recoup means publishers take back their costs before you get royalties. Some contracts apply this only to the developer’s share.
The trap: some contracts recoup 100% from the developer’s share. So if your game sells $10M and your royalty is 50%, you still see zero until all costs are cleared.
Termination for “Convenience”
Some contracts let the publisher cancel whenever they want, with no payout.
The impact on studios:
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Your team is left unpaid mid-project.
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The publisher may keep the IP.
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You have nothing to cover staff or overhead.
Losing Creative Control Without Realizing
Publishers sometimes take creative control without calling it that. Clauses like “Publisher approval required” or “Feedback must be implemented” give them the power to dictate changes.
Strategic Rights That Hurt Your Next Game
Publishers may ask for rights that reach beyond your current game:
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Right of first refusal (ROFR): They get the first chance to publish your next game.
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Last-look rights: They can match other offers.
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Territory rights: They automatically get certain regions.
Lessons From Devoted Speakeasy Ep. 36 With Brandon Huffman
Don’t sign anything you don’t fully understand.
One line in a contract can decide your studio’s future.
Things to check before signing:
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Be clear on what each milestone means so payments don’t get delayed.
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Make sure recoup costs are shared or capped so you aren’t left with nothing.
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Push for fair termination terms so they can’t just walk away.
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Keep creative control if the IP is yours.
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Watch out for rights that tie up your future projects or deals.
Publishing contracts are survival documents, not just legal forms. If you don’t read the fine print, you risk losing your royalties, your freedom, or even your studio.
These five are the most common traps, but they’re not the only ones. From scope creep to dispute clauses, there’s a lot more hiding in the details.
That’s why Brandon’s full breakdown in Devoted Speakeasy Episode 36 is so valuable. He explains the strategies, the questions to ask, and the warning signs every studio needs to know – and there’s more of it.
Watch the full episode here to protect your game and your team.
How Smaller Teams Are Solving Big
Game Development Problems
How Smaller Teams Are Solving Big Game Development Problems
You’ve probably heard the phrase “all hands on deck,” but what happens when your hands are already full?
Game development is never a straight line, especially as you get closer to launch. Tasks pile up, deadlines tighten, and things start to shift quickly. Features that were once “almost done” now need urgent attention.
That’s when studios start looking for support. Not just more people, but the right kind of help. Skilled, fast, and focused.
This is where a strike team comes in.
We, Devoted Studios, are that strike team.
But, what exactly is a strike team? How does it work? And why do so many game studios (from indies to AAA) rely on them, especially in the final stretch?
We’ll explain what that means.
What is a Strike Team in Game Development?
A strike team is a small group of developers from different specialties like art directors, technical leads, or producers who come together to solve one specific challenge in the game.
Unlike traditional departments that work separately, strike teams unite people across roles to focus on a shared task. That might be fixing a bug, polishing a feature, or finishing a key system before launch.
Strike teams are temporary. They’re formed when there’s an urgent need and usually finish their work within a few weeks. Once the task is done, the team wraps up.
This model offers speed, clarity, and adaptability—all things game studios need to stay on track in a fast-moving industry.
Harvey Newman, Animation Director at Devoted Studios, explains it well on his YouTube channel,
So basically: when something needs to be fixed fast, and cross-discipline knowledge is required, a strike team forms.
Why Strike Teams Work So Well
Despite the scale of AAA projects, with teams of 100 to 500 people across programming, art, design, audio, QA, and production, things can still slip. With so many teams working in parallel, staying flexible becomes harder, especially as launch day gets closer.
As Harvey Newman, our Animation Director, explains on his video, even at big studios like EA and SEGA, teams usually stay within their departments. But near the end of production, more and more features start needing extra attention.
Studios form these small, cross-discipline groups to solve specific problems quickly. Each person brings a different skill, but they all work toward one clear goal. Communication is faster, decisions are easier, and progress is more focused.
When pressure builds, this is where a strike team can help game studios stay on track.
| Speed and precision |
Strike teams don’t need long onboarding or training. We get into your pipeline quickly, understand what needs to be done, and start solving problems from day one. |
|---|---|
| Tailored expertise |
Every strike team is built based on what you need. Maybe it’s animation polish, gameplay scripting, or final lighting work. Whatever the task, we bring together the right experts to get it done. |
| Cross-discipline collaboration |
Unlike traditional teams that work within one department, a strike team blends roles. This lets us tackle problems from every angle—technical, visual, and design-related—all at once. |
| Support without long-term headcount |
You don’t have to expand your full-time team. Strike teams provide the support you need, for as long as you need it, and then step back when the job is done. It’s a flexible way to boost your game development team without taking on more overhead. |
This cross-functional setup helps teams solve problems faster. Everyone involved understands the goal, shares ownership, and moves quickly without needing long onboarding or constant handovers.
When to Use a Strike Team
Strike teams can help at any point, but they shine in moments when timing and focus are critical. For example:
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You’re a few weeks from launch and a major feature still needs tuning
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A gameplay bug is blocking the next milestone
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You’re heading into console certification and need extra eyes on performance
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Your internal team is swamped and can’t take on more
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One part of the game is “nearly finished” but needs polishing
In all these cases, a strike team can come in, take ownership, and solve the problem without sidetracking the rest of the game development team.
What Our Strike Teams Look Like
At Devoted Studios, we’ve built our service model around this concept. We support game studios by becoming the strike team they can rely on—an extension of their game development team.
Here’s how we work:
The result? You get focused progress where it matters most, without needing to manage another full-time team.
A Real Example of a Strike Team at Work
Let’s say a studio is preparing a new level for launch. The environment looks great, but the lighting isn’t consistent. QA starts flagging visibility issues. The internal lighting team is busy on another feature and can’t switch tasks without slowing things down.
That’s when we get called in.
We bring in our senior producer, a technical art director, and a QA specialist. The producer coordinates priorities and keeps communication clear, the technical art director reviews asset performance and visual consistency, and the QA specialist tests for any gameplay or visual issues. Together, they troubleshoot, adjust, and validate the fixes. The process stays fast, focused, and collaborative.
This is the kind of support that can turn stressful situations into smooth progress for any game development team.
Strike Teams Are Built for Today’s Game Industry
Games are getting more complex. Teams are more distributed. And production timelines are always shifting. Studios need partners who can jump in, solve problems, and make things happen without adding friction.
That’s what we do.
The need for flexible support is clearer than ever. According to the 2024 GDC Survey, 41% of game developers reported being affected by layoffs in the past year. One in ten were laid off themselves, with narrative roles hit the hardest at 19%. In a climate like this, studios are being asked to deliver high-quality games with fewer resources and more pressure.
Strike teams help fill that gap. At Devoted Studios, we take this approach even further.
We build custom strike teams based on exactly what your project needs. By blending top individual talent with specialized team structures, we create a workforce that adapts to your game, and not the other way around. This model gives studios access to skilled support without expanding full-time headcount.
Let’s Talk About Your Next Milestone
If your studio needs help getting a game across the finish line, handling last-minute challenges, or simply adding a burst of production power, we’re here to help.
We’re the strike team you can trust.
Howtofixmygame.com: Turning Steam Reviews into Actionable Game Dev Insights
If you’ve released a game on Steam, you know how fast feedback comes in. Thousands of players share opinions, ideas, and frustrations. But making sense of it all can feel impossible.
That’s exactly the problem Flavius Alecu, our Chief Technology Officer at Devoted Studios, set out to solve. His new tool, howtofixmygame.com, helps developers turn thousands of Steam reviews into clear, prioritized improvement lists. So they can focus on fixing what actually matters to players.
Flavius Alecu, one of Devoted Studios’ technical leads, built the tool based on what he’s seen in years of game production.
Many teams, even well-organized ones, struggle to keep up with player feedback after launch. Flavius wanted a faster way to turn that noise into something developers can act on.
Flavius is also a key member of Devoted Studios’ strong and innovative management team, highlighting the expertise behind the company’s technology leadership that clients and partners can rely on. His work reflects Devoted’s broader commitment to building practical tools that make co-development smarter, more transparent, and easier to scale.
The Problem: Steam Reviews Are Hard to Use
Steam reviews are full of useful information, but they’re rarely structured.
Developers spend hours scrolling through player comments trying to answer questions like:
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What’s actually frustrating players?
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Which bugs or systems get mentioned most often?
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Are negative reviews pointing to one major issue or ten small ones?
For developers, this means hours of reading, tagging, and trying to find patterns. Larger studios might use internal tools or analysts, but smaller teams often rely on gut feeling, which makes it easy to miss what players are actually saying.
How Howtofixmygame.com Works
The idea behind howtofixmygame.com is simple: take all that unorganized player feedback and make it readable.
Here’s what it does:
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You enter your Enter your Steam App ID or store URL to get started.
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The tool scans reviews and groups recurring themes automatically.
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It creates a list of issues or suggestions, sorted by how often they appear and how strongly players feel about them.
What you get is a short, prioritized list that helps decide what to fix or improve next, without spending days reading every review.
Why It’s Useful for Developers
Most teams already track community feedback through Discord, Reddit, or social media, but it’s easy to lose track of the bigger picture.
Howtofixmygame.com gives developers a quick overview of what players talk about most, and how those topics change over time.
It helps teams:
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Spot repeating technical or gameplay issues
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Organize bug-fixing priorities
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Understand what players appreciate most
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Plan updates with better context
For small and mid-sized studios, it’s a practical way to get structured insight without extra resources.
A Glimpse Into the Future of Game Feedback Analysis
Tools like howtofixmygame.com represent a broader shift in how the industry handles player feedback. Rather than treating reviews as anecdotal, developers can now use them as structured input for data-informed design and production decisions.
When teams understand exactly what’s frustrating or delighting players, they can make better design calls, plan updates more efficiently, and deliver games that resonate more deeply with their audience.
As games become more service-oriented, with frequent patches and evolving content, tools like this may soon become essential for post-launch success. And that’s good for both players and developers.
Try It Yourself!
If you’re working on a Steam title, check out howtofixmygame.com. It’s free, simple to use, and built by someone who understands the developer’s perspective firsthand.
And if you’re a studio looking for a co-development partner that brings the same kind of technical clarity to your projects, Devoted Studios can help. Our team combines engineering expertise, production efficiency, and player-centric insight to help studios scale smarter.
The Houdini Generation: How Procedural Workflows Are Changing Game Development
For years, 3D artists worked in a world of rigid, destructive workflows. You model something, you commit to changes, and every new revision means hours… sometimes days of rework. But a change is happening in how modern artists approach their art.
We’re entering the Houdini Generation. A growing wave of artists, designers, and technical directors who see proceduralism not as a specialty skill, but as the foundation of their entire creative process.
This isn’t just about using Houdini, the software. It is about thinking in a procedural way, where assets can be adjusted at any time, and every stage of the work can adapt to changes without breaking. This is, of course, transforming how games and other 3D projects are made.
Let’s First Understand What Houdini Generation Is
In traditional modeling and animation pipelines, artists work step-by-step, “baking in” decisions as they go. Need to change something halfway through? That’s usually a backtrack to square one. You can save multiple file versions or try to undo certain changes, but the process is inherently destructive.
Houdini’s node-based, procedural workflows solve this problem. In Houdini, every action is stored as a node in a chain of instructions. You can go back to any node, change it, and the results update across the entire project.
This makes changes easy at any stage. You can add detail, adjust proportions, change materials, or alter environments without starting over.
What Makes the Houdini Generation Different?
The Houdini Generation isn’t defined by age or years of experience. It’s defined by attitude.
They…
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Think in systems rather than steps
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Plan for change from the start of a project
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Automate repetitive tasks such as UV unwrapping, scattering, or terrain creation
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Use Houdini alongside other tools such as Unity, Unreal, Substance Designer, Substance Painter, and 3D Coat
This mindset thrives in modern game production, where rapid iteration is the norm and creative pivots are inevitable. When your pipeline is procedural, you’re not starting over, you’re adapting.
How Procedural Workflows Are Used in Game Development
For many outside the industry, Houdini is synonymous with blockbuster visual effects like explosions, particle systems, complex simulations. While that’s true, the Houdini Generation is proving that proceduralism is just as valuable for everyday game development tasks.
Modeling
Instead of locking into a fixed geometry, Houdini assets can be resized, reshaped, or even turned into completely different objects quickly. A table can become a chair in minutes, ready to be placed in the game engine.
Rigging and Skinning
Bones can be added to a rig without redoing all the weights and animations. This saves time when adding props or making character adjustments.
Texturing
Procedural materials built in tools like Substance Designer evolve alongside the asset. Change the mesh? The textures adapt automatically. No more repainting entire surfaces for every tweak.
Level Design
Procedural environments mean a single desert level can become a snow biome in minutes. Houdini Engine integration lets level designers make these changes directly inside Unity or Unreal, even in real time.
Procedural Thinking Saves Time and Money
From a production standpoint, procedural workflows aren’t just faster, they’re safer. Every change is reversible. Every asset can be regenerated with new parameters.
That means:
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Fewer delays in production
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Lower risk from last-minute changes
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Small teams producing large amounts of content
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Consistent quality across all versions of an asset
With this approach, it is possible to complete multiple complex assets in a single day, including modeling, rigging, skinning, UV mapping, texturing, and testing in the engine.
Why the Games Industry Is Embracing the Houdini Generation
Game development is notoriously unpredictable. Creative direction shifts, platform requirements change, and gameplay mechanics evolve mid-production. Studios that cling to rigid workflows often find themselves burning time and budget just to keep up.
Proceduralism offers an insurance policy against that chaos. By building flexibility into the assets themselves, teams can pivot without derailing production.
This is especially critical in areas like:
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Live service games, where content updates are constant.
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Multi-platform releases, which require rapid optimization for different hardware.
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VR and AR experiences, where performance constraints demand fast iteration.
Because of this, many studios are now seeking artists who understand Houdini and procedural workflows, not just for visual effects but for core production work.
Houdini Generation Means A Generational Shift in Mindset
The Houdini Generation is a movement toward procedural literacy rather than simply a collection of power users. Just like coding literacy changed the role of designers in the web era, procedural literacy is changing the role of 3D artists.
This literacy means:
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Understanding how to break problems into modular, repeatable processes.
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Thinking ahead about how assets might need to change.
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Collaborating with technical artists and programmers in a shared language of parameters and dependencies.
The gap between traditional and procedural workflows will keep growing. Artists who understand procedural tools will have a clear advantage.
The Future of the Houdini Generation
Looking forward, proceduralism will only become more central to game and 3D content production. As engines like Unreal Engine 5 and Unity expand their support for procedural pipelines, and as more studios adopt cross-tool workflows, the gap between traditional and procedural artists will widen.
We can expect:
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Deeper engine integration so Houdini assets update in real time without exports.
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More artist-friendly tools to lower the learning curve for procedural modeling.
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Hybrid roles where artists and technical directors share the same toolset.
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Procedural VFX in-game without heavy pre-baking.
Ultimately, the Houdini Generation isn’t just about using one piece of software—it’s about building a culture of adaptability in digital art. Whether you’re creating stylized indie environments or photoreal AAA worlds, the ability to revise without starting over is becoming the gold standard.
So What Does the Houdini Generation Mean for Your Pipeline?
The Houdini Generation is setting a new standard for how 3D art and games are made. This way of working allows changes at any time, speeds up production, and keeps quality high.
In a creative industry that changes quickly, procedural workflows give artists and studios the flexibility they need to succeed. From characters to environments to effects, thinking procedurally is becoming the key to staying competitive.
Why Should You Outsource Game Development?
Developing a game can be an exciting yet challenging process. It involves everything from creating art and animations to coding and testing, all while keeping the end-user experience in mind. And with the fast-growing gaming industry, companies need to keep up. So, should you try to do it all in-house, or is it better to outsource the work to a game development studio?
In recent years, more businesses have been opting to outsource game development. Partnering with a specialized game development company does offer many benefits, from accessing top talent to saving time and money. But why game outsourcing? Let’s break it down.
Making Life Easier for Your Team
Game development outsourcing is when a company partners with an external studio to handle parts, or all, of the game creation process. Think of it as an extension of your own team! Instead of trying to do everything in-house, you collaborate with skilled professionals who specialize in areas like coding, design, art, or testing.
This way, you can scale your team up or down as needed, without the long-term commitment of hiring full-time staff. Working with a game outsourcing studio means you get the extra help you need, while still keeping control of your project and vision. It’s like adding more hands to your project, giving you flexibility and access to expert talent.
Why Do Companies Start Outsourcing Game Developers?
Now, let’s talk about why outsourcing has become an increasingly attractive option for the gaming industry.
Access to Top Global Talent
One of the biggest perks of outsourcing game development is that you can work with talented people from all over the world. When you collaborate with a game outsourcing studio, you tap into a wide pool of artists, designers, developers, and other experts who have tons of experience. Whether you are building a mobile game or a console title, these professionals have seen it all and know how to get the job done.
At Devoted Studios, we work with creative professionals from different backgrounds and specialties, which means we can bring unique ideas and solutions to your game. Instead of being limited by the skills of your in-house team, outsourcing lets you access a broader range of expertise.
Cost Savings
Building and maintaining a full-time game development team can be expensive. especially when building an in-house team. You’re not only paying for salaries but also for benefits, office space, equipment, and ongoing training. These costs add up fast!
However, by outsourcing to a game development studio, you can manage your budget much more effectively. You only pay for the services you need, when you need them. This flexibility ensures you don’t overspend on resources that may not be required at every stage of development, making it a more cost-efficient option for many companies. Below is a table of how much it costs to build a game.
Below is an estimation of how much it costs to build a game.
| S. No. | Type of Mobile Game | Development Cost |
| 1 | Mini-Game | $2,000 to $10,000 |
| 2 | Simple 2D Game | $10,000 to $20,000 |
| 3 | Social Game App | $18,000 to $30,000 |
| 4 | Mid Level Mobile Game | $10,000 to $50,000 |
| 5 | Business Mobile Game | $5,000 to $1,00,000 |
| 6 | 3D Game | $30,000 to $60,000 |
| 7 | AAA Game | $300,000 to $500,000 |
| 8 | Real Money Game | $10,000 to $100,000 |
Source: appstudio.ca
Outsourcing your game development is a smart way to keep these costs under control, no matter the type of game you’re building. By partnering with a game outsourcing studio, you can access global talent without the high overhead of maintaining an in-house team. Need a simple mini-game for $2,000? Outsourcing can connect you with the right developers quickly and efficiently. Developing a more complex 3D or AAA game? Outsourcing gives you the flexibility to scale your team without long-term commitments, allowing you to adjust based on your project’s needs.
Scalability and Flexibility
Every game is different, and each project comes with its own set of challenges. Some games require large teams, while others might only need a small group of developers. When you work with a game outsourcing studio, you get the flexibility to scale your team up or down based on the needs of the project.
Let’s say you are building a game for a major console launch. You might need a large team to work on complex elements like animation, level design, or multiplayer features. An outsource video game development studio can quickly gather a team of experts who know how to handle large-scale projects. On the other hand, if you are just developing a simple mobile game, you might only need a small group of developers.
Outsourcing game development gives you the freedom to adjust your team size without the long-term commitments that come with hiring in-house employees.
Faster Time to Market
In the gaming world, timing is everything. Whether you are creating a mobile game or a large console project, getting your game to market quickly can make all the difference. By working with an experienced game development studio like Devoted Studios, you can speed up your development process.
Outsourcing means you can bring in extra hands whenever you need them, which helps prevent bottlenecks and keeps your project on track. If you try to do everything in-house, you might find that you need to hire more people or wait for your current team to complete other projects before they can work on your game. That slows everything down. But when you outsource mobile game development, you can have multiple teams working at once, which gets your game out the door faster.
Focus on What You Do Best
Developing a game requires a lot of focus and time. If your team is tied up with coding, art creation, and testing, they might not have the bandwidth to work on other important areas of your business. By outsourcing to a game development company, you free up your internal team to focus on what they do best, whether that’s marketing, business development, or managing other key projects.
For example, if you specialize in mobile app development, it might make more sense to hire a game outsourcing studio to handle the game development side of things. That way, you can focus on growing your mobile apps while letting the experts create your game.
Mitigated Risks
When you outsource game development, one of the key benefits is mitigated risks. Game development is a complex process that comes with many potential challenges, like budget overruns, missed deadlines, or technical issues. By partnering with a game outsourcing studio, you reduce these risks because you’re working with experts who have the experience and processes in place to handle such challenges.
Outsourcing teams are skilled at managing unexpected hurdles, such as staffing changes or technical bugs, without affecting the overall project timeline. They typically use proven workflows and risk management strategies to ensure that problems are identified early and addressed quickly. This reduces the likelihood of costly mistakes and helps keep your game on track.
Ready to Outsource Your Game?
Outsourcing your game development can be a game-changer, but how do you know if you’re ready? First, consider what parts of the project you need help with—whether it’s coding, art, animation, or the entire game. Make sure you have a clear vision and scope for your game. Once you know the skills and resources you need, it’s time to start looking for the right game development studio. You will want to partner with a team that understands your goals and can deliver on time and within budget.
Ready to get started? Let Devoted Studios turn your game idea into reality, faster and more efficiently!
Can You Make AAA Games with Unity?
When we think of AAA games, titles like The Last of Us, Red Dead Redemption 2, or The Witcher 3 often come to mind. These are massive productions with incredibly detailed graphics, complex mechanics, and long, incredible narrative.
But can Unity, a game engine historically associated with mobile games and indie developers, handle AAA game development? The answer might surprise you.
What Defines a AAA Game?
Before exploring Unity’s potential for AAA game development, let’s clarify what a AAA game actually is. The term ‘AAA game’ typically refers to titles created by large studios with extensive budgets, big teams, and high production values. These games are considered flagship products for companies, often taking years to complete and requiring millions of dollars.
In short, AAA games represent the best that the industry has to offer in terms of visual quality, gameplay, and storytelling.
The cost of AAA game development, according to the CMA report, can go up to $1 billion, depending on the game’s complexity. Take for example, Call of Duty and Grand Theft Auto, they required over $250 million in development costs.
Why are AAA games so expensive to make? The simple answer is because these projects involve multiple teams working across various areas such as art design, coding, voice acting, and marketing.
Unity Game Development: A Brief Overview
Unity is one of the most widely used game development engines globally, known for its flexibility, ease of use, and strong community support. Developers use it to build everything from simple 2D mobile games to complex 3D environments and VR experiences. Over the years, Unity game development has advanced significantly, with the engine becoming increasingly capable of handling more sophisticated projects.
Unity offers an intuitive interface and a vast library of assets, which makes it popular among small studios and indie developers. Its cross-platform compatibility and relatively accessible pricing model make it a go-to for developers of all sizes.
However, when it comes to AAA game development, Unity isn’t always the first engine that comes to mind. But that does not mean it can’t. Unity is fully capable of developing AAA-quality games. Games like The Heretic and Cities: Skylines are examples of AAA games made with Unity.
Unity’s Growing Capability for AAA Games
While Unity originally catered to smaller projects, its capabilities have expanded significantly. The most recent versions of Unity offer tools like the High-Definition Render Pipeline (HDRP) and real-time ray tracing, which allow for lifelike lighting, shadows, and detailed environments. These features have brought Unity much closer to the visual quality often associated with AAA games.
For instance, Unity’s HDRP allows for advanced rendering techniques, making it easier to produce visually stunning games. Additionally, Unity’s Visual Effect Graph gives developers the ability to create complex particle systems, contributing to the immersive experiences typically found in AAA titles. Unity’s Data-Oriented Technology Stack (DOTS) also allows for more efficient game performance, which is crucial for large, complex games.
Another major advantage for Unity developers is its Asset Store, which provides pre-made models, textures, animations, and other resources that can drastically speed up game development.
Top 3 AAA Games Built with Unity Engine
While Unity is not yet the industry standard for AAA games, there have been several notable titles that highlight the engine’s capabilities. These examples demonstrate that Unity is more than capable of handling complex game mechanics, stunning visuals, and immersive gameplay experiences typically expected from AAA games. Here are some examples of AAA games built with Unity engine:
Fall Guys: Ultimate Knockout
Fall Guys: Ultimate Knockout, released in August 2020, is a colorful, battle royale game built with Unity, where players compete in fun, chaotic obstacle courses. Developers used Unity’s built-in physics engine to create dynamic and unpredictable interactions between the jellybean-like characters as they navigate these wacky challenges.
Unity’s asset store was essential for sourcing 3D models, animations, and other elements, saving time and resources during development. The game’s real-time physics and seamless multiplayer functionality were made possible by Unity, allowing for smooth gameplay and a fun, engaging experience. Unity helped deliver the charm and unpredictability that makes Fall Guys so beloved.
Ori and the Will of the Wisps
Ori and the Will of the Wisps is not only visually stunning, but it also delivers highly engaging and challenging gameplay. As a 2D platformer with ‘Metroidvania’ elements, the game offers tight, responsive controls that allow players to execute precise movements, which are critical for navigating its beautifully designed environments. Unity’s capabilities shine through in the fluidity of Ori’s movements, from double jumps and dashes to gliding through the air with a graceful fluidity that feels natural and responsive.
The gameplay centers around exploration, combat, and puzzle-solving. Players control Ori, a small spirit creature, as they traverse a sprawling interconnected world filled with hidden paths, dangerous enemies, and cleverly designed puzzles. The game encourages players to revisit areas with new abilities, making exploration feel rewarding.
Subway Surfers
Who doesn’t know Subway Surfers? It’s one of the most popular and addictive endless runner games developed by KiLoo and SYBO, and believe it or not, it’s made with Unity! The game’s vibrant graphics, smooth controls, and fast-paced action are all powered by Unity’s flexible game engine, which makes the gameplay experience feel seamless.
In Subway Surfers, players take on the role of a character running through subway tracks, trying to outrun the inspector and his dog. With simple swipe controls, they dodge oncoming trains, jump over barriers, and collect coins along the way. Power-ups like jetpacks and coin magnets add to the fun, making each run feel fresh and exciting.
The Future of Unity in AAA Game Development
Unity is gradually becoming a viable option for AAA developers. The constant updates to the engine and the introduction of advanced tools like HDRP and DOTS make it more competitive with other AAA game engines. Unity also offers greater flexibility and faster iteration times, making it appealing to game studios looking to innovate in their development process.
As more studios explore Unity’s potential, it is likely that we will see more AAA games developed with Unity in the coming years.
So, can you make AAA games with Unity?
Absolutely, though it requires some additional effort and know-how. Unity has proven itself as a powerful tool capable of producing complex, visually stunning games. However, making a AAA game with Unity may require more customization and optimization compared to other engines.
Unity’s recent advancements have positioned it as a strong contender for large-scale projects, and as more developers look for ways to streamline the development process, Unity offers an attractive combination of flexibility, scalability, and cost-efficiency.
For studios interested in exploring Unity for their next game, whether it’s a mobile title or a full-scale AAA project, Devoted Studios can help. Learn more about our Unity game development services on our Unity Games Service Page.
At Devoted Studios, we’ve been part of developing cutting-edge games in Unity, delivering polished experiences across genres. We’ve demonstrated that Unity can meet the demands of high-quality production. Our work includes collaborations on games like The Sandbox: Hell’s Kitchen and Coin Hunt World, showcasing Unity’s capabilities in handling complex mechanics, beautiful visuals, and smooth gameplay across devices.


