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Expert tips
15.08.2023

Becoming a Superstar of External Development: Navigating the Challenges and Strategies for Success

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In the fast-paced world of game and software development, the concept of external development has gained significant traction. Companies increasingly turn to external partners to handle various aspects of their projects, from art and design to coding and testing. While the idea of outsourcing tasks externally may seem like a straightforward solution, the reality is that successful external development requires a careful balance of coordination, communication, and strategy.

The Allure and Challenges of External Development

External development offer a promising array of benefits, including access to specialized talent, reduced workload for in-house teams, and increased efficiency. However, it’s essential to recognize that coordinating external resources comes with its own set of challenges. Unlike internal teams that share a physical workspace and often a time zone, external partners can be spread across different geographical locations and time zones.

As Tuan Ngo, a seasoned expert in game development who has worked with renowned companies like Amazon and Konami, points out, “Coordinating sounds easy internally, but externally it’s tough.” The logistical hurdles of finding the right talent, ensuring effective communication, and aligning project goals can be overwhelming. To succeed in external development, one must overcome these challenges with careful planning and strategic execution.

Keys to Successful External Development

Tuan Ngo emphasizes several critical strategies for making external development a successful endeavor:

Effective Communication and Documentation: Clear communication is paramount when working with external partners. Establishing communication channels and providing comprehensive documentation ensures that both parties are on the same page. Ngo emphasizes that having a dedicated producer who can bridge communication gaps is essential. Documentation, such as well-structured briefs, guidelines, and templates, streamlines the process and reduces misunderstandings.

Selecting the Right Partner: Ngo’s insights on partner selection delve into the strategic nuances of forming successful external partnerships. His suggestion to tap into your network reveals a thoughtful approach to leverage pre-existing professional relationships. Collaborating with individuals you’ve previously worked with not only expedites project timelines but also brings a level of familiarity and trust to the table, crucial for establishing effective communication and understanding.

Furthermore, Ngo’s advice of seeking partners who are well-versed in your specific industry makes perfect sense in today’s competitive business landscape. Collaborators with domain expertise comprehend the challenges and trends inherent to your field, contributing to more targeted and impactful contributions. They are more likely to grasp the intricacies of your project swiftly and offer tailored solutions that align with your objectives.

Managing Expectations: Setting clear expectations is not just a best practice; it’s the cornerstone of a successful collaboration. When both the client and the external partner are on the same page from the outset, the entire project is set up for smoother execution and reduced misunderstandings. Ngo’s emphasis on a well-defined brief, encompassing not only the project’s overarching goals but also the nitty-gritty details like quality benchmarks and references, is paramount. It creates a comprehensive roadmap that guides the collaborative efforts toward a unified vision.

Nevertheless, Ngo also astutely recognizes the pragmatic side of project management. In the real world, deadlines can sometimes exert immense pressure, necessitating a balanced approach to expectation-setting. Flexibility becomes crucial, and the ability to adapt and refine expectations while keeping the core objectives intact becomes a valuable skill. By making pragmatic adjustments without compromising on the project’s essence, the collaboration can stay nimble without sacrificing quality or vision.

Embrace a Learning Curve: Embarking on collaborations with new external partners is akin to embarking on a journey of mutual discovery. It’s a period where understanding and synchronization need to develop organically. Ngo’s counsel to be patient during this phase is incredibly apt. Allowing the partner sufficient time to immerse themselves in your requirements and preferences can lead to more harmonious outcomes down the line.

Ngo’s emphasis on conducting test projects stands as a testament to his pragmatic approach. These initial trials provide a platform to gauge the partner’s performance, adherence to timelines, and alignment with your quality benchmarks. They serve as a litmus test to determine if the partnership holds the potential to thrive in the long term. By treating these test projects as a collaborative learning experience, you can fine-tune the partnership and address any issues that arise before committing to more extensive projects.

Fail Fast and Iterate: Ngo’s emphasis on the concept of “failing fast” speaks volumes about his commitment to continuous improvement and innovation. In today’s dynamic business landscape, the ability to recognize and address shortcomings swiftly can make all the difference. By encouraging open communication and a willingness to acknowledge when something isn’t working optimally, Ngo promotes a culture of adaptability.

This principle is especially relevant when it comes to collaborations between clients and external partners. The sooner any challenges or gaps in expectations are identified, the sooner they can be rectified. This not only prevents issues from snowballing into larger complications but also fosters an environment of trust and transparency. Clients appreciate partners who are proactive and responsive, and external partners value clients who provide clear and timely feedback.

Respect Cultural Differences: Navigating collaborations with partners from diverse cultural backgrounds demands a heightened level of awareness and empathy. The potential for misinterpretations arising from linguistic nuances, varying work etiquettes, and contrasting communication styles cannot be overlooked. To counter these challenges effectively, fostering open dialogues and cultivating genuine connections becomes paramount.

Ngo’s recognition of the significance of cross-cultural collaboration underscores his astute approach to partnership dynamics. By encouraging open conversations, he not only bridges potential gaps but also creates an environment where each partner’s uniqueness is celebrated rather than overshadowed. This approach not only aids in smoothening the rough edges that might emerge but also paves the way for innovation through the integration of diverse perspectives.

Focus on Quality: Consistency in delivering exceptional quality not only meets immediate project requirements but also lays the foundation for enduring partnerships. Going above and beyond to ensure that your work consistently meets or surpasses the set expectations showcases your commitment to excellence. This commitment, in turn, contributes to building a reputation as a dependable and trustworthy collaborator.

Ngo’s emphasis on maintaining high standards resonates deeply in this context. By striving for quality at every juncture of a collaboration, you establish a precedent that instills confidence in your partners. This level of dedication can lead to the development of strong and lasting relationships that extend beyond individual projects.

External development offers a powerful solution for companies looking to enhance their capabilities and streamline their processes. However, success requires a combination of effective communication, clear documentation, strategic collaboration, and a willingness to adapt and learn. Tuan Ngo’s insights highlight that while external development may come with challenges, a well-executed approach can transform you into a superstar of external development, delivering exceptional results for your projects and clients.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-08-15T10:54:16+03:00">15.08.2023</time><time class="updated" datetime="2023-10-30T20:48:50+03:00">30.10.2023</time>Posted inExpert tips
11.08.2023

Navigating Talent Challenges in Game Development Studios: Leveraging Outsourcing and Ecosystems

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Finding, developing, and retaining the right talent with the right skills at the right price has always been a critical objective for businesses across industries. However, in the realm of game development studios, this pursuit has become even more elusive than ever. The landscape of game development is continuously evolving, with remote work and the global talent market creating both opportunities and challenges for studios worldwide. As game development studios vie for top talent, they must navigate the complexities of talent acquisition, retention, and skill shortages while staying competitive in a rapidly changing industry.

What has changed in past years?

Remote work and the rise of the global talent market have revolutionized the way game development studios operate. They now have access to a vast pool of potential talent from around the world. Simultaneously, employees in the gaming industry have abundant employment opportunities and low switching costs, allowing them to explore various projects and studios. To address these dynamics, outsourcing has emerged as a viable solution to tap into specialized expertise and enhance overall efficiency.

Post-COVID-19, the talent pool became more globally accessible, enabling game development studios to cast a wider net when acquiring talent. According to Deloitte Consulting LLP, 53% of executives reported increased staff levels over the past two years to align with their strategic organizational priorities. The pandemic accelerated the adoption of remote work, encouraging talent to seek opportunities beyond their local geography. In response, game development studios have started exploring talent from diverse locations to bolster their creative teams and inject fresh perspectives into their projects.

While access to a global talent pool is advantageous, it also intensifies competition and creates a revolving door of talent. One in two executives identifies acquiring talent as a top internal challenge, highlighting the fierce talent race in the game development industry. Moreover, nearly two-thirds of executives express concerns about their organization’s ability to retain employees effectively. As the gaming landscape becomes more competitive, studios must focus on nurturing a culture that fosters talent development and encourages employee loyalty.

Outsourcing challenges according to recent surveys

The Deloitte Global Outsourcing Survey 2022 reveals that talent acquisition remains a significant challenge for development studios, with 50% of respondents ranking it as a top internal challenge in meeting strategic priorities. Additionally, 56% of executives feel that their organizations lack the right mechanisms to retain employees successfully. To address these concerns, studios are evolving their sourcing ecosystems by incorporating external providers into their workforce planning and talent acquisition strategies. A remarkable 87% of studios now consider external workers as part of their workforce, signaling the industry’s shift towards a more agile and flexible approach to talent management.

In response to the skills shortages predominantly seen in cybersecurity, AI/Machine Learning (ML), and data science, game development studios are exploring innovative ways to meet their needs. Next-generation technology skill shortages, including advanced cybersecurity, data science, ML, and Infrastructure-as-code, pose significant challenges for executives in the gaming industry. However, only half of those surveyed feel adequately prepared to tackle these skill gaps, underscoring the urgency for finding viable solutions.

To overcome these challenges, game development studios are increasingly turning to service providers to access specialized skills and services. This trend has given rise to Operate Services, highly collaborative and outcome-based approaches that address skill gaps in critical growth functions. For instance, foundry services and analytics-as-service have become essential components in managing an integrated workforce as one team, enabled by Artificial Intelligence (AI).

Conclusions

Game development studios face unique challenges in finding, developing, and keeping the right talent with the right skills. The game development industry’s global talent market and remote work opportunities present exciting prospects but also heightened competition. To succeed in this dynamic environment, studios must leverage outsourcing and embrace an ecosystem view incorporating external talent into their operations. By tapping into specialized expertise and optimizing workforce management with AI-powered solutions, game development studios can overcome skill shortages, stay competitive, and drive innovation in the ever-evolving gaming world.

 

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11.08.2023

Third-Party Delivery Models Evolve: Operate Services in Game Development Studios

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The game development industry is no stranger to the challenges of finding, developing, and retaining the right talent with the right skills. As remote work and the global talent market continue to reshape the gaming landscape, game development studios face an increasingly competitive environment in the quest for top talent. To address these challenges and stay ahead in the rapidly changing industry, game development studios are exploring new delivery models, with Operate Services emerging as a key player.

Balancing Outsourcing and Insourcing in Game Development Studios

Determining the right balance between outsourcing and insourcing has always been a complex decision for game development studios. The arrival of new delivery models adds to the challenge. According to Deloitte’s Global Outsourcing Survey 2022, 76% of surveyed executives indicated that their IT services were delivered via third-party models. IT has been at the forefront of adopting an ecosystem view of service delivery, with a strong focus on value over cost efficiencies from third-party services. This evolution has accelerated the shift towards a highly outsourced IT environment.

While IT functions are often outsourced, back-office functions typically remain internally managed in game development studios. Striking the right balance between internal handling and outsourcing is crucial for efficiently responding to new ways of working while leveraging and retaining existing talent. The survey found that nearly half of the executives (48%) indicated that they handle business functions internally, with core business operations being skewed towards an internal sourcing strategy.

Unlocking Value with Operate Services

Operate Services are revolutionizing the way game development studios approach service delivery, offering a highly effective and collaborative solution to address the industry’s evolving needs. As an emerging delivery model, Operate Services have gained significant recognition among gaming executives, presenting an opportunity for studios to harness new capabilities, navigate operating model changes, and meet regulatory requirements while maintaining agility and integration.

Operate Services are built on the principles of collaboration and outcome orientation. They bring together a diverse set of skills and technologies, empowered by a collaborative ecosystem of internal and external talent. This powerful combination enables game development studios to access specialized expertise and resources, allowing them to tackle complex functions that were previously challenging to address through traditional outsourcing models.

Operate Services are gaining recognition as an emerging delivery model in the gaming industry. Fully embraced by surveyed executives, Operate Services are highly collaborative, skills and technology-powered, and outcome-oriented. They provide an excellent way for game development studios to acquire new capabilities and skills, address operating model changes, and manage changing regulatory requirements. As gaming companies strive for growth and navigate a competitive global talent market, Operate Services offer an agile and integrated solution.

The survey also revealed that more than 75% of executives reported revenue growth in their organizations over the last two years, with 67% of executives signaling an increase in budget for Operate Services in the next two years. This shift in financial planning reflects the industry’s desire for more integrated service delivery and deeper collaboration with the vendor ecosystem.

Managed Services and Traditional Outsourcing in Game Development Studios

While Operate Services gain traction as a valuable delivery model, Managed Services still play a crucial role in game development studios, particularly in technology modernization and digital transformation efforts. Managed Services encapsulate whole functions, providing more than just delivery model options. For example, leveraging Managed Services for cybersecurity brings not only technology and talent access but also risk-sharing advantages, especially in cases of data breaches.

Traditional Outsourcing, on the other hand, remains focused on cost reduction. When game development studios need specific skills quickly, Traditional Outsourcing serves as a quick solution for workforce augmentation. However, the gaming industry’s growing maturity in third-party engagement models has shifted focus towards paying for outcomes rather than paying for time.

Final Thoughts

As the game development industry evolves, game development studios must adapt to the changing talent landscape and explore new delivery models to unlock value. Operate Services emerge as a compelling option for acquiring new capabilities, addressing complex functions, and gaining access to high-tech talent. By striking the right balance between outsourcing and insourcing, game development studios can navigate the challenges and opportunities in the gaming industry, ensuring continued growth and success.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-08-11T07:21:42+03:00">11.08.2023</time><time class="updated" datetime="2023-10-30T21:18:34+03:00">30.10.2023</time>Posted inGamedev
11.08.2023

Cybersecurity in Outsourcing: Why Devoted Studios is a Safe Place

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As cybercriminals become more sophisticated in their methods, game development studios must remain vigilant in fortifying their defenses against potential breaches. The vast amount of sensitive player data and intellectual property stored by these studios makes them enticing targets for cyberattacks. By outsourcing cybersecurity to trusted third-party providers, game development studios can tap into specialized expertise and cutting-edge technologies, bolstering their defenses against cyber threats and ensuring a safe and secure gaming environment for players worldwide. Embracing outsourcing as a strategic approach allows these studios to focus on their core competencies, such as game development and innovation, while leaving the complex and ever-changing landscape of cybersecurity to the experts.

The Rise of Cybersecurity as a Top Outsourcing Priority

The Deloitte Global Outsourcing Survey 2022 sheds light on the growing significance of cybersecurity as a top outsourcing priority for organizations worldwide. As cyberattacks become increasingly sophisticated and pervasive, game development studios, like many other businesses, must prioritize safeguarding their data, intellectual property, and the trust of their players.

The survey’s finding that only 52% of executives feel adequately prepared to address cybersecurity challenges is a wake-up call for the gaming industry. It underscores the urgent need for game development studios to bolster their cybersecurity capabilities and collaborate with expert third-party providers to establish comprehensive defense mechanisms. Cyber threats constantly evolve, making it crucial for studios to stay ahead of potential risks and vulnerabilities.

Moreover, the increasing complexity and scale of cyberattacks necessitate a strategic and proactive approach to cybersecurity. By outsourcing this critical function to trusted partners with extensive experience in the field, game development studios can leverage cutting-edge technologies and industry best practices to fortify their defenses. Collaborating with external experts empowers studios to build a resilient cybersecurity framework that not only safeguards sensitive data but also enhances the overall reputation and credibility of their brand.

The Growing Dependence on Third-Party Delivery Models

In response to the cybersecurity challenge, game development studios are increasingly relying on third-party vendors to bolster their cybersecurity functions. The survey reveals that 81% of executives are supporting their cybersecurity efforts through third-party delivery models. These models offer game development studios access to new cybersecurity capabilities and specialized expertise that might not be readily available in-house. By leveraging external service providers, game development studios can strengthen their cybersecurity measures and protect their valuable assets from potential cyberattacks.

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Devoted Studios: A Safe Haven for Cybersecurity

Amid the rising cybersecurity concerns in the gaming industry, Devoted Studios stands out as a safe place for game development and protection. Devoted Studios understands the criticality of cybersecurity and has made it a priority to invest in state-of-the-art security measures to safeguard its clients’ interests.

Through strategic partnerships with top-tier cybersecurity service providers, Devoted Studios ensures that its clients’ data and assets are protected from emerging cyber threats. By collaborating with external experts in the field, Devoted Studios strengthens its cybersecurity capabilities, offering clients the peace of mind they need to focus on creating innovative and engaging games.

Devoted Studios’ commitment to cybersecurity is evident in its continuous efforts to stay ahead of the curve. The studio regularly updates its security protocols and undergoes rigorous security assessments to identify potential vulnerabilities and weaknesses. By taking a proactive approach to cybersecurity, Devoted Studios ensures that its clients’ games and intellectual property are shielded from cyber threats.

Final Thoughts

As cybersecurity and data analytics emerge as top outsourcing priorities, Devoted Studios stands at the forefront of safeguarding game development and fostering data-driven success. By embracing third-party delivery models and strategic partnerships, Devoted Studios ensures that its clients have access to the best-in-class cybersecurity and data solutions. With Devoted Studios as a reliable partner, game development studios can thrive in a safe and data-driven environment, delivering exceptional gaming experiences to players worldwide.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-08-11T07:18:48+03:00">11.08.2023</time><time class="updated" datetime="2023-10-31T15:05:26+03:00">31.10.2023</time>Posted inIndustry news
10.08.2023

Strategic Outsourcing for Success: Gaining a Competitive Edge

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Outsourcing has long been regarded as a viable strategy for companies seeking cost savings and operational efficiencies. However, merely focusing on cost reduction may cause businesses to miss out on the true potential of outsourcing to gain a competitive advantage. To achieve successful outsourcing that drives transformation and aligns with broader strategic goals, companies must adopt a disciplined approach that prioritizes making the right decisions and taking the right steps.

The Evolution of Outsourcing

The evolution of outsourcing has been marked by its remarkable adaptability and expansion across industries. While it originated in the manufacturing sector during the 1970s, the concept quickly demonstrated its potential in driving operational efficiencies and cost savings. As businesses recognized the value it brought, outsourcing began to spread its influence across various functions within organizations, including IT, finance, customer support, and human resources.

In today’s hyper-competitive business landscape, where businesses are continually seeking innovative ways to stay ahead, outsourcing has evolved into a powerful tool for achieving strategic transformational objectives. It is no longer limited to a mere cost-cutting exercise but has emerged as a strategic enabler to unlock growth, access specialized skills, and enhance overall business capabilities. The world’s largest companies now embrace outsourcing not only as a means to streamline processes and reduce overheads but also as a strategic approach to drive innovation, enter new markets, and stay agile in response to rapidly changing market dynamics.

The shift towards using outsourcing for strategic transformation is driven by the need to respond to the demands of an interconnected global economy. Outsourcing enables companies to tap into a vast network of global talent, access cutting-edge technologies, and establish a presence in diverse markets, all while optimizing costs. Moreover, strategic outsourcing empowers organizations to focus on their core competencies and core business areas, allowing them to excel in what they do best.

As a result, outsourcing is no longer viewed as a mere operational tactic but as a crucial component of a company’s overall business strategy. It has become a catalyst for innovation, growth, and enhanced competitiveness, propelling businesses towards new heights of success in an ever-evolving marketplace. With strategic outsourcing at the forefront of their business strategies, companies are better equipped to navigate the challenges of a dynamic business landscape and seize opportunities for growth and success.

The Deloitte Approach

Deloitte, a leading consulting firm, emphasizes five essential dimensions in the outsourcing process that companies must navigate through:

Rightsizing the deal: Evaluating the scope of outsourcing to ensure it aligns with the organization’s goals and requirements.
Building a solid foundation: Establishing a robust framework for the outsourcing partnership, including setting clear expectations and defining roles and responsibilities.
Vendor selection now means something different: Emphasizing the importance of selecting vendors based on their ability to drive transformation and contribute to strategic goals.
Striking the deal: Crafting agreements that foster collaboration and align incentives to ensure a mutually beneficial partnership.
After the deal is signed: Continuously managing and optimizing the outsourcing relationship to drive ongoing value and improvement.

In today’s highly competitive landscape, companies must leverage all available tools to stay ahead. Outsourcing presents a significant opportunity for organizations to gain a competitive edge by streamlining processes, accessing specialized expertise, and focusing on core competencies.

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Survey Findings

According to the Deloitte 2008 Outsourcing report, over 300 business and IT executives representing outsourcing buyers, vendors, and legal firms participated. The survey revealed that a large percentage of companies achieved their financial objectives through outsourcing, with an average ROI of over 25%, signifying its strategic importance.

However, it also highlighted a surprising level of conflict between companies and outsourcers, with many expressing dissatisfaction with the outsourcers’ ability to deliver continuous process and technology improvements.

In conclusion, successful outsourcing is no longer just about cutting costs but rather about unlocking the potential for strategic transformation and gaining a competitive edge. By following a disciplined approach and collaborating with experienced partners like Deloitte, companies can harness the true power of outsourcing to achieve lasting success in an increasingly competitive business landscape.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-08-10T11:44:23+03:00">10.08.2023</time><time class="updated" datetime="2023-10-31T11:47:01+03:00">31.10.2023</time>Posted inGamedev
11.07.2023

How to Build a Career in Virtual Production

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The tools in virtual production have revolutionized the filmmaking industry, allowing filmmakers to create breathtaking visuals and immersive storytelling. This cutting-edge technology combines real-time computer graphics with traditional filmmaking techniques, bringing together the best of both worlds. However, to make virtual production successful, a skilled and knowledgeable team is crucial.

The Most Demanded Roles in VP

The demand for roles in virtual production has been steadily rising. Some of the most sought-after roles include technical artists, virtual production producers, and engineers. These professionals play key roles in orchestrating the complex processes that bring virtual worlds to life on the big screen.

Technical artists are a unique blend of technical and artistic expertise. They bridge the gap between the artistic vision of the director and the technical implementation in the virtual environment. Understanding the intricacies of lighting, color, and camera angles is vital for technical artists to deliver stunning visuals that seamlessly blend with the live-action elements.

Virtual production producers are essential for keeping everything on track and ensuring the project runs smoothly. They need to understand the technical aspects of virtual production while also possessing strong project management and communication skills. Their ability to stay calm in high-pressure situations is crucial, as virtual production can be an intricate and fast-paced process.

Engineers are the backbone of virtual production, responsible for building and maintaining the necessary infrastructure and tools. They must have a background in both production and Unreal Engine, the software often used for virtual production. Finding engineers with the right skill set can be challenging since this field is relatively new, and many artists are still adapting to the technology.

Virtual production teams often look for individuals with a background in VFX, game development, or software engineering. However, the field is evolving rapidly, and artists with a passion for virtual production can also find their way into the industry. Companies like Epic Games, the creators of Unreal Engine, provide ample opportunities for self-learning and growth.

How to Build Your Career in VP?

While virtual production is an exciting and innovative field, it comes with its share of challenges. The technology is continuously advancing, and artists must keep up with the latest tools and techniques. Proper preparation and planning are crucial to avoid pitfalls and ensure a smooth workflow on set. Additionally, effective communication between different teams, including directors, production designers, and technical artists, is vital to achieve the desired results.

For newcomers to the virtual production industry, education and collaboration are key. Seeking guidance from experienced professionals and joining forums or groups dedicated to virtual production can provide valuable insights and knowledge. Companies and studios should also be open to sharing information and experiences, contributing to the growth of the industry as a whole.

Follow these tips in order ro land the industry and build a successful career:

Embrace continuous learning: Virtual production is a rapidly evolving field, and staying updated with the latest tools, software, and techniques is crucial. Dedicate time to learning new skills, attending workshops, and exploring online resources. Platforms like Unreal Engine offer extensive documentation and tutorials, making it easier to dive into virtual production.
Collaborate and network: Building connections and collaborating with others in the industry can open doors to new opportunities. Attend industry events, join online communities, and engage with professionals who share your passion for virtual production. Networking not only helps you learn from experienced individuals but can also lead to job prospects and collaborations on exciting projects.
Gain hands-on experience: Theory and knowledge are important, but hands-on experience is invaluable. Look for internships, entry-level positions, or volunteer opportunities that allow you to work on real virtual production projects. Practical experience will enhance your skills, give you insights into the workflow, and provide you with a portfolio to showcase your work.
Start small and build your way up: Virtual production can be complex, and taking on ambitious projects right from the start might be overwhelming. Begin with smaller-scale projects to gain confidence and gradually work your way up to more significant productions. This approach allows you to learn from your experiences, refine your skills, and build a solid foundation in virtual production.
Foster interdisciplinary skills: Virtual production involves a fusion of art, technology, and filmmaking. Developing interdisciplinary skills can set you apart in the industry. Familiarize yourself with related areas such as cinematography, VFX, lighting, and production design. Having a well-rounded skill set will make you a valuable asset to virtual production teams.
Embrace adaptability and problem-solving: Virtual production often requires quick thinking and adaptability to overcome challenges that arise during production. Develop problem-solving skills and be open to exploring creative solutions. Adaptability is key as projects can evolve, and you may need to adjust your approach or learn new techniques along the way.
Seek mentorship: Finding a mentor who has experience in virtual production can provide invaluable guidance and support. A mentor can offer insights, answer questions, and help navigate the industry. Look for experienced professionals willing to share their knowledge and offer advice as you grow in your virtual production career.
Stay passionate and persistent: Virtual production can be a demanding field, but maintaining passion and persistence will help you overcome obstacles and succeed in the long run. Stay dedicated to honing your skills, expanding your knowledge, and pushing the boundaries of what’s possible. With perseverance and a genuine love for virtual production, you can achieve your goals and contribute to the growth of the industry.

 

Despite the challenges, the future of virtual production looks promising. With technology advancing rapidly and more professionals embracing the possibilities, virtual production is becoming an integral part of modern filmmaking. As the industry continues to evolve and mature, it will offer even more opportunities for talented individuals to shape the future of visual storytelling.

 

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11.07.2023

Workflow Differences in the Movie vs. Game Development Industry in Virtual Production

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Virtual production (VP) technology has revolutionized content creation across various industries, including movies and game development. It offers new possibilities for creating immersive and realistic environments, bringing together the realms of digital and physical production. However, the workflow differences between the movie and game development industries in utilizing VP technology are worth exploring.

VP in Filmmaking

In the movie industry, virtual production has become an essential tool for filmmakers of all budgets. It allows them to create high-quality content without the need for extensive physical sets and costly post-production processes. One of the key advantages of VP technology is its affordability, even for independent films. By leveraging virtual sets, real-time rendering, and in-camera visual effects, independent filmmakers can achieve stunning results within their limited budgets.

However, implementing VP technology in the movie industry comes with its challenges. One major hurdle is ensuring that the virtual elements seamlessly blend with the real-world settings. This requires expertise in lighting and understanding the specific requirements of filmmaking. Lighting in movies needs to be realistic and believable, unlike in games where it is optimized for artistic purposes. Filmmakers often struggle to achieve the desired level of realism, especially when it comes to shadows, reflections, and other lighting effects.

Another challenge is optimizing heavy content for real-time rendering. Traditional visual effects companies may not be familiar with the technical requirements of real-time rendering, such as frame rates, polygon counts, and draw calls. They need to adapt their workflows and tools to accommodate the demands of VP, ensuring that the content runs smoothly in real-time environments.

Furthermore, flexibility is crucial in VP workflows, as directors often demand quick changes to the virtual environment during production. The ability to make real-time adjustments to lighting, color, and other visual elements is essential. Technical artists and engineers play a vital role in developing the necessary tools and workflows to facilitate these changes seamlessly.

Virtual Production in Gamedev

In the game development industry, the use of VP technology is more inherent. Game developers are familiar with real-time rendering and optimization techniques, making them well-suited to leverage VP tools and workflows. They are adept at working with high-polygon assets, managing frame rates, and optimizing content for different hardware platforms.

However, game developers may face challenges when transitioning to the movie industry’s requirements. They need to adapt their lighting techniques to achieve the level of realism expected in movies. Additionally, the unique demands of on-set filmmaking, such as integrating virtual and physical elements and collaborating with traditional film crews, require a learning curve for game developers entering the movie industry.

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To enable seamless virtual production, various roles and skill sets are in high demand. In the movie industry, finding individuals with a production background and expertise in Unreal Engine, along with a VFX background, can be challenging. Technical artists who understand both the artistic and technical aspects of VP workflows are essential for creating visually stunning and optimized content.

In the game development industry, technical artists play a crucial role in bridging the gap between the technical and artistic requirements of VP. They are responsible for ensuring that the virtual environments are visually appealing, optimized for real-time rendering, and meet the specific demands of each shot or scene.

As the virtual production industry continues to evolve, it is important for newcomers to be aware of the pitfalls and challenges. Pre-production planning and pre-visualization are crucial to success in virtual production workflows. Collaborating with experienced partners and building a team with diverse skill sets can help overcome technical and artistic obstacles.

In conclusion, the workflow differences between the movie and game development industries in utilizing VP technology highlight the unique challenges and opportunities in each domain. The movie industry must adapt lighting techniques and optimize heavy content for real-time rendering, while game developers need to learn the specific requirements of on-set filmmaking. 

 

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-07-11T09:48:18+03:00">11.07.2023</time><time class="updated" datetime="2023-11-01T11:18:27+03:00">01.11.2023</time>Posted inExpert tips
04.07.2023

Mastering the Craft: Lessons from Successful Fortnite Game Developers

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Fortnite has taken the gaming world by storm since its launch in 2017. Its popularity has grown exponentially, and it currently boasts more than 350 million players worldwide. It’s not just gamers who are in awe of this game, but also game developers who admire the creative and innovative streak of its developers. In this blog, we will delve into some of the lessons learned from successful Fortnite game developers and how game studios can master their craft and create exciting games.

Continual Innovation

One of the core drivers behind Fortnite’s tremendous success lies in its unwavering commitment to constant innovation. The game developers behind Fortnite understand the importance of keeping the game fresh and exciting, continuously updating it with new elements, features, and seasons. This relentless dedication to innovation serves as a valuable lesson for game studios, highlighting the transformative power that even small changes can have in revitalizing a game and keeping players engaged.

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Fortnite experience page

In an ever-evolving gaming landscape, player expectations are constantly evolving. Gamers crave new experiences and challenges that extend beyond the initial release of a game. By embracing continuous innovation, game studios can meet these evolving demands and deliver a more personalized experience for players. Introducing new gameplay mechanics, introducing novel characters, and incorporating fresh content keep the game dynamic and ensure that players are consistently surprised and engaged.

In an ever-evolving gaming landscape, player expectations are constantly evolving. Gamers crave new experiences and challenges that extend beyond the initial release of a game. By embracing continuous innovation, game studios can meet these evolving demands and deliver a more personalized experience for players. Introducing new gameplay mechanics, introducing novel characters, and incorporating fresh content keep the game dynamic and ensure that players are consistently surprised and engaged.

The Importance of Listening

The success of Fortnite game developers can be attributed, in part, to their unwavering dedication to valuing and listening to their players. Recognizing the importance of player feedback, successful developers actively engage in conversations with their player base, respond to queries and concerns, and consistently strive to implement changes based on those interactions. This commitment to understanding and addressing the needs of players is a critical component in creating a popular and beloved game.

In an ever-evolving gaming landscape, player expectations are constantly evolving. Gamers crave new experiences and challenges that extend beyond the initial release of a game. By embracing continuous innovation, game studios can meet these evolving demands and deliver a more personalized experience for players. Introducing new gameplay mechanics, introducing novel characters, and incorporating fresh content keep the game dynamic and ensure that players are consistently surprised and engaged.

Learning From Your Competitors

Another valuable lesson from successful Fortnite game developers is the importance of learning from competitors. These developers understand that staying aware of the evolving landscape of battle royale games and keeping a close eye on their competitors can lead to valuable insights and opportunities for improvement. By actively observing and analyzing the successes and innovations of other games in the genre, Fortnite developers have been able to implement exciting gameplay elements that have contributed to the game’s continued success.

The practice of learning from competitors involves studying their strategies, mechanics, and features to identify what resonates with players and makes their games stand out. By identifying successful elements in other battle royale games, Fortnite developers have been able to refine and enhance their own gameplay experience. This iterative process of experimentation and adaptation allows Fortnite to stay relevant and continually offer fresh and engaging content to its players.

Staying Open-Minded

Finally, Fortnite game developers have learned to remain open-minded. They are willing to pivot and/or embrace the unexpected changes in the world, which allows them to better adapt to new challenges and opportunities. As a game studio, staying open-minded and embracing new trends and technological advancements is key to creating an enjoyable gaming experience for players.

In conclusion, there is much to be learned from successful Fortnite game developers. Game studios can master their craft by constantly innovating, listening to their players, learning from their competitors, building a community around their games, and remaining open-minded. Ultimately, game development success relies not just on technical skill, but also on interpersonal communication and the capability to adapt to an ever-evolving environment. By mastering the lessons learned from Fortnite’s developers, game studios can increase their chances of creating games with longevity and the potential to be as successful as Fortnite.

 

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-07-04T10:07:01+03:00">04.07.2023</time><time class="updated" datetime="2023-11-01T11:22:42+03:00">01.11.2023</time>Posted inGamedev
04.07.2023

Gaming the Market: Why Brands Should Invest in a Fortnite Experience

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Fortnite has become one of the most significant games in recent years, and the experience it offers is like no other. Millions of players worldwide log in daily to play the game. Fortnite has achieved pop culture status, and its massive following is too significant to be ignored. Brands have begun to notice the audience Fortnite draws and are vying to get involved in the Fortnite experience turning Fortnite into the Metaverse. After UEFN has been introduced, joining Fortnite for brands has become much easier which could not be ignored by companies interested in digital promotion. This blog post explores why the Fortnite experience for brands is an essential part of digital marketing campaigns.

Brand Promotion

Fortnite’s unique ability to engage and captivate a diverse and expansive player base makes it an ideal platform for companies to promote their brands in innovative ways. Through collaborations with Fortnite, companies not only gain access to an extensive user base but also have the opportunity to create special skins, in-game items, and even new maps that integrate seamlessly into the game’s immersive universe.

The impact of these collaborations extends far beyond traditional marketing techniques, as Fortnite’s reach spans across multiple demographics and age groups, including an elusive younger audience that can be challenging to connect with through conventional means. By leveraging the popularity of Fortnite, brands can establish a direct and interactive connection with millions of potential customers, offering a unique and engaging experience that resonates with players on a personal level.

Brand Awareness

Even if a player doesn’t actively participate in specific collaborations, the presence of brands within Fortnite is still pervasive and impactful. In-game advertisements offer an effective avenue for companies to raise brand awareness among Fortnite players. The expansive and immersive nature of the game ensures that these advertisements reach a broad audience, providing companies with extensive brand exposure without the added expense of traditional advertising methods.

Fortnite’s dynamic and ever-evolving virtual world provides a canvas for creative advertising strategies that seamlessly blend into the gameplay experience. From strategically placed billboards and posters within the game’s bustling cityscapes to interactive product placements within virtual environments, companies can effectively integrate their brand messaging into the fabric of Fortnite. This approach not only enhances the overall realism and immersion for players but also generates organic exposure for the featured brands.

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Immerse players in a new era of gaming experiences as our UEFN game development services combine cutting-edge technology and unparalleled creativity to craft immersive worlds that captivate and challenge players like never before.
Fortnite experience page

Brand Collaboration

In the rapidly evolving landscape of gaming, players today actively seek out and appreciate branded experiences that enhance their gameplay. Collaborations between Fortnite and various brands provide an avenue for companies to connect with the younger gaming audience by offering all-immersive gameplay experiences that go beyond traditional marketing strategies. These collaborations tap into the power of nostalgia and fandom, creating memorable moments that resonate deeply with players.

One remarkable example of the success of Fortnite collaborations is the partnership with Star Wars. The collaboration brought the beloved characters and iconic elements of the Star Wars saga directly into the Fortnite universe. Players were thrilled to engage in an epic lightsaber battle game feature, wielding the legendary weapons of Jedi and Sith, and they had the opportunity to acquire limited skins that allowed them to embody their favorite characters from the Star Wars franchise.

The response from the Fortnite community to this collaboration was overwhelmingly positive, with players expressing their appreciation for the attention to detail and the seamless integration of the Star Wars universe into the game. The collaboration not only deepened the immersion and enjoyment of the gameplay experience but also fostered a sense of brand loyalty among players. By engaging with a franchise as beloved as Star Wars, Fortnite effectively tapped into the passions and interests of its player base, creating a shared and cherished experience that further solidified their connection with the brand.

Brand Identity

Fortnite presents a unique opportunity for brands to redefine their image and expand their reach by strategically leveraging in-game collaborations. By partnering with Fortnite, brands can tap into the game’s vast and diverse player base to creatively market themselves in an environment that aligns seamlessly with their target demographics and customer personas.

Through these collaborations, brands can craft immersive experiences that not only capture the attention of players but also resonate with their interests and passions. By integrating their brand elements into the fabric of Fortnite’s virtual world, companies can effectively showcase their products or services in a way that feels natural and organic, fostering a deeper connection with players.

One of the key advantages of in-game collaborations is the potential for increased brand recognition and loyalty. By actively engaging with the Fortnite community, brands can establish themselves as more than just a product or service. They become an integral part of the gaming experience, generating positive associations and emotional connections with players.

Cost-Effectiveness

Compared to traditional promotional marketing methods, collaborating with Fortnite offers a highly cost-effective approach to engaging with a vast number of players. Unlike conventional advertising, which often requires substantial investments in media placements and production costs, in-game collaborations provide brands with a more efficient and targeted way to reach their desired audience.

One of the advantages of collaborating with Fortnite is that branding within the game seamlessly integrates into the gameplay experience. This means that players are more receptive and welcoming towards in-game brand presence, as it doesn’t disrupt their immersion or enjoyment of the game. By incorporating branding elements in a way that feels natural and enhances the overall gaming experience, brands can avoid the pitfalls of intrusive or disruptive advertising.

The inherent interactive nature of Fortnite allows brands to connect with players on a deeper level, as they become part of the virtual world players engage with regularly. This heightened engagement fosters positive associations with the brand, enhancing brand recall and recognition. The ability to engage players in an organic and non-intrusive manner creates a more positive and memorable impression, leading to increased brand affinity and loyalty.

Fortnite’s popularity will not slow any time soon, and brands would benefit from the game’s active user base. A Fortnite experience would allow a brand to tap into a vast audience, and easily increase its brand recognition and engagement at a lower cost than traditional promotional methods. Ultimately, collaborating with Fortnite provides brands with an effective marketing tool that benefits both the brand and the game developers. It’s a win-win situation where the audience is satisfied, and the brand reaches its marketing goals.

<svg class="svg-icon" width="16" height="16" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><defs><path id="a" d="M0 0h24v24H0V0z"></path></defs><clipPath id="b"><use xlink:href="#a" overflow="visible"></use></clipPath><path clip-path="url(#b)" d="M12 2C6.5 2 2 6.5 2 12s4.5 10 10 10 10-4.5 10-10S17.5 2 12 2zm4.2 14.2L11 13V7h1.5v5.2l4.5 2.7-.8 1.3z"></path></svg><time class="entry-date published" datetime="2023-07-04T09:10:11+03:00">04.07.2023</time><time class="updated" datetime="2023-10-31T11:15:12+03:00">31.10.2023</time>Posted inGamedev
29.06.2023

The Evolution of Virtual Production: Revolutionizing Content Creation

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Virtual production has emerged as a game-changing technology in the realm of content creation. This innovative approach combines the expertise of both artists and tech professionals to bring about a new era in filmmaking, live events, commercials, documentaries, and beyond. In this roundtable discussion, industry experts shed light on their experiences and the impact of virtual production on the entertainment landscape. Ninel Anderson, CEO of Devoted Studios, hosts the conversation with Joan Webb, formerly a Strategic Brand Marketing Consultant (Media Webb) and VP of Entertainment Marketing & Business Development (Mav12); Dani Bellar Pilukas, the Director of Physical Production at Lux Machina Consulting; and Vitalii Boiko, Founder and CEO at Pixela Labs, a leading virtual production company. 

The Evolution of Virtual Production

Virtual production is not a new concept; it has been evolving for over a century. However, recent advancements in technology have allowed for its widespread adoption and practical implementation. Vitalii Boiko, an industry veteran, explains that virtual production is not just about achieving photorealistic visuals but also about creating virtual backplates and seamlessly integrating them into the production process. The concept of virtual backplates, which dates back to the early days of filmmaking, involves incorporating artificial environments or elements to enhance the overall cinematic experience.

With the emergence of cutting-edge tools and techniques, virtual production has undergone a transformative shift, enabling filmmakers to push the boundaries of creativity and storytelling. Previously, filmmakers relied on physical sets or location scouting to capture the desired atmosphere and surroundings. However, virtual backplates have revolutionized this process by offering an extensive range of possibilities. These digital environments can be created with astonishing detail and precision, allowing filmmakers to transport audiences to fantastical realms, historical periods, or even otherworldly dimensions.

The integration of virtual backplates into the production workflow has not only expanded the scope of storytelling but also brought about significant cost and time savings. Traditionally, constructing elaborate physical sets or traveling to remote locations incurred substantial expenses and logistical challenges. However, with virtual production, filmmakers can now create intricate and immersive environments within the controlled confines of a studio, reducing costs associated with travel, set construction, and on-location shoots.

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The Role of Virtual Production in Indie Filmmaking

Virtual production is no longer limited to high-budget, blockbuster productions. Dani Bellar Pilukas highlights the affordability of virtual production even within indie film budgets. The technology’s scalability and flexibility make it accessible to a broader range of content creators, empowering them to bring their creative visions to life. Indie filmmakers can now harness the power of virtual production to elevate their storytelling and compete with larger productions.

In the past, indie filmmakers often faced limitations due to budget constraints when it came to achieving visually stunning and immersive cinematic experiences. However, with the advent of virtual production, these barriers are being shattered, allowing independent filmmakers to break free from the constraints of their limited resources. Virtual production tools and techniques have become more accessible and affordable, enabling indie filmmakers to create visually captivating films on a smaller budget.

One of the key advantages of virtual production for indie filmmakers is its scalability. Unlike traditional physical production methods, which often require substantial financial investments, virtual production can be tailored to fit the specific needs and budget of each project. Filmmakers can start with basic virtual production setups and gradually expand their capabilities as their projects and budgets grow. This scalability ensures that even indie filmmakers with modest resources can access the benefits of virtual production and enhance the visual quality of their films.

Diverse Applications of Virtual Production

Contrary to popular belief, virtual production extends beyond movies, live events, and commercials. The panel of experts emphasizes the versatility of virtual production in various content creation endeavors. From documentaries to short films and even large-scale broadcasts, virtual production has become an indispensable tool across different sectors of the entertainment industry. The ability to create immersive virtual environments, combined with cost-effective workflows, allows content creators to explore new storytelling possibilities in diverse formats.

Documentary filmmakers, for instance, are embracing virtual production to enhance their storytelling techniques. By integrating virtual backplates and augmented reality elements into their documentaries, they can recreate historical moments or visually represent abstract concepts in a more engaging and impactful way. Virtual production enables them to blend archival footage, interviews, and reenactments seamlessly, creating a richer and more immersive experience for the audience.

In the realm of short films, virtual production provides a cost-effective solution for bringing ambitious visions to life. Independent filmmakers can utilize virtual environments and virtual actors to complement physical sets and performers, expanding their creative possibilities while staying within their budget constraints. The ability to create stunning visual effects and realistic virtual worlds enhances the overall production value of short films, enabling filmmakers to captivate audiences with their unique stories and visual aesthetics.

Virtual production has revolutionized the way content is created, providing artists and filmmakers with powerful tools to bring their visions to life. The collaboration between artists and tech professionals has resulted in a harmonious blend of creativity and technological innovation. With virtual production, the boundaries of what can be achieved in filmmaking, live events, commercials, and other content formats have expanded, empowering creators with endless possibilities. As technology continues to advance, the future of virtual production holds exciting prospects for the entertainment industry as a whole.

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